The Parlor Room21 Loka 2024

Sunil Gupta on Data-Driven Digital Marketing Strategies

In this episode of The Parlor Room podcast, Chris sits down with renowned marketing expert and Harvard Business School Professor Sunil Gupta to explore digital marketing’s transformative power. Gupta delves into data analytics’ critical role in shaping effective marketing strategies, highlighting how to use insights to gain a competitive edge. He also breaks down the nuances of high- and low-involvement products and how understanding those distinctions can guide marketing campaigns’ resource allocation. Whether navigating a multi-million-dollar marketing budget or engaging with consumers across platforms, Gupta offers invaluable perspectives on how you can help maximize your organization’s digital marketing efforts. GUEST Sunil Gupta, Edward W. Carter Professor of Business Administration and Co-Chair of the executive program on Driving Digital Strategy RESOURCES HBS Online's Digital Marketing Strategy course (https://hbs.me/2p8t69bv) Gupta’s latest book, Driving Digital Strategy (https://hbs.me/5n8pyvd4) Related HBS Online blog posts: How to Advance Your Career with a Digital Marketing Certificate (https://hbs.me/2p933pcw) 7 Marketing KPIs You Should Know & How to Measure Them (https://hbs.me/3jnatdh5) 3 Engagement Strategies You Can Use to Retain Customers (https://hbs.me/yckjcbku) What to Expect from HBS Online's Digital Marketing Strategy Course (https://hbs.me/2n4tsz3p) How to Compete Effectively with Your Industry's Emerging Brands (https://hbs.me/58p65sma) Watch this episode on YouTube: https://hbs.me/2p8mnj39

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Season 3 Finale: Top 3 Clips on AI, Jobs, and Creativity

In the season three finale of The Parlor Room Presents: Hello AI, host Chris Linnane revisits his three most-played clips of the season with Harvard Business School faculty Felix Oberholzer-Gee, Chris...

5 Elo 24min

Willy Shih on AI and Disruptive Innovation

In this episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane speaks with HBS Professor Willy Shih about artificial intelligence, disru...

22 Heinä 54min

Nien-hê Hsieh on the Ethics of Artificial Intelligence

In this episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane speaks with HBS Professor Nien-hê Hsieh about the ethical challenges of a...

8 Heinä 1h

Compilation Episode (Part 7): Who Is Getting AI Wrong?

In this compilation episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane explores one of the biggest challenges in artificial intellig...

1 Heinä 12min

Jake Cook on How to Use AI Effectively at Work

In this episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane speaks with HBS Professor Jake Cook about how artificial intelligence is ...

24 Kesä 51min

Compilation Episode (Part 6): Where AI Surprises Us

In this compilation episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane explores one of AI’s most intriguing qualities: its ability t...

17 Kesä 12min

Felix Oberholzer-Gee on Winning with AI

In this episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane speaks with HBS Professor Felix Oberholzer-Gee about AI’s impact on produ...

10 Kesä 1h 17min

Compilation Episode (Part 5): Will AI Take My Job?

In this compilation episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane explores one of the most pressing questions facing profession...

3 Kesä 20min