79. How to position your product - Sofia Alexus (Kundo)
B2B SaaS CEOs18 Joulu 2023

79. How to position your product - Sofia Alexus (Kundo)

Sofia Alexus from Kundo in B2B SaaS CEOs.

We discussed how to position your product successfully, Go-to-market strategy, building brand as a SaaS company, that time spent in preparation is always time saved in execution, and much more.


-


Timeline:

1:45 - Who is Sofia?

5:00 - Kundo's elevator pitch.

5:50 - 5 quick ones.

8:00 - Sofia's worst mistakes.

10:40 - External question from Amalia Berglöf at Mpya Digital: "How do you reason about distributing leadership, and first and foremost organizing the organization to scale leadership and ownership of the product(s)?"

14:20 - A topic of Sofia's choice: Go-to-Market strategy.

21:40 - The most simple way how to really listen to your customers.

23:50 - How to build a strong brand as a SaaS company.

27:50 - The best way to do outreach to Sofia.

31:00 - Position the company, not just the product.

32:30 - Why Richard Branson is a big role model for Sofia.

33:50 - The top things she would tell her younger self.


-


Do you want to get more booked meetings? Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.


Try Vaam for free on vaam.io.


-


Sofia's company Kundo helps you simplify customer service with consolidated ticket management, AI-tools, and self service solutions for recurring questions.


Read more about Kundo on: https://www.kundo.se/en/.


-


The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Jaksot(102)

78. The problem with stock options for startups - Christoffer V. Herheim (Optio)

78. The problem with stock options for startups - Christoffer V. Herheim (Optio)

Christoffer V. Herheim from Optio in B2B SaaS CEOs.We discussed equity compensation, review pages as their strongest lead channel, nr of calls as the #1 important sales step, the problem with taxation...

11 Joulu 202333min

77. Go-to-Market Strategy special 2

77. Go-to-Market Strategy special 2

Another episode just about Go-to-Market Strategy!Listen to when four SaaS leaders are talking about GTM Strategy.Timeline:0:45 - Marcus Räder at Hostaway11:15 - Olle Lundin at Froda15:10 - Tine Karlse...

4 Joulu 202336min

76. From 5 to 300M in revenue in five years - Virpal Singh (DigitalTolk)

76. From 5 to 300M in revenue in five years - Virpal Singh (DigitalTolk)

They have gone from 5 to around 300M in revenue (in SEK, so ~ €30M) in five years.Virpal Singh from DigitalTolk in B2B SaaS CEOs.We discussed Customer obsession, some of the worst things he been throu...

27 Marras 202337min

75. How to use SEO to get more leads - Tine Karlsen (Vev)

75. How to use SEO to get more leads - Tine Karlsen (Vev)

How to use SEO to get more leads.Tine Karlsen - CEO & Co-founder at Vev, that helps teams to realize their most exciting web concepts with complete creative and technical freedom - in B2B SaaS CEOs!We...

20 Marras 202335min

74. From 0 to 6 billions in two years - Samir El-Sabini (Juni)

74. From 0 to 6 billions in two years - Samir El-Sabini (Juni)

They went from 0 to 6 billions in valuation (in SEK) in two years.Samir El-Sabini - CEO & Co-founder at Juni, that helps e-commerce businesses take control of their cash flow - in B2B SaaS CEOs!We dis...

13 Marras 202339min

73. The perfect number for customer feedback is 32 - Eulogi Bordas (Flowbox)

73. The perfect number for customer feedback is 32 - Eulogi Bordas (Flowbox)

32 customers are the perfect feedback number!Eulogi Bordas from Flowbox in B2B SaaS CEOs.We discussed the 5 most critical steps in Go-to-Market, how to adress culture differences when merging two comp...

6 Marras 202335min

72. Fraud and AI - Uku Tomikas (Messente)

72. Fraud and AI - Uku Tomikas (Messente)

The threat of frauds combined with AI!Uku Tomikas from Messente in B2B SaaS CEOs.We discussed fraud in combination with AI and what type of frauds Uku see will be much more common in the near future. ...

30 Loka 202335min

71. Outreach special - 12 SaaS leaders thoughts about outreach

71. Outreach special - 12 SaaS leaders thoughts about outreach

12 SaaS leaders from some of the Nordics' hottest SaaS companies right now about Outreach.Listen to when 12 of the previous guests in B2B SaaS CEOs talk about what's the best way to do outreach.Timeli...

23 Loka 202319min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
herrasmieshakkerit
rss-lahtijat
rss-bisnesta-bebeja
rss-seuraava-potilas
inderespodi
rss-sami-miettinen-neuvottelija
leadcast
timanttia-hiomassa
rss-kohti-unelmia
rss-juurisyy-johtamisesta-kilpailuetua
rss-porssipodi