122: Who's That Lady? How to Laser in on Your Ideal Avatar

Are you tired of prospecting everyone with a pulse with little results to show for it and wishing you could start attracting your tribe? Listen in as I teach you how to show up intentionally on social media and, most importantly, attract the right people to you so you can truly crush it in your business.

Show Notes:

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Partial Transcript (Read the Full Transcript HERE):

All right, Goal Diggers, welcome back to another episode. We're going to talk about "Who's That Lady, How to Laser In On Your Ideal Avatar", because man, I gotta' tell you when I get to this part in my training programs and working with clients one-on-one or just even in messenger on social media, people are extremely confused by this. And you really do have to have this honed in completely for you to show up intentionally on social media and, most importantly, attract the right person to you. So we're going to dive in momentarily. But first a listener review is from Katie Foster. She says, "Kimberly is my person. Kimberly has been hands down my person. You look around for a mentor and hear many speakers, but none will speak to you quite like Kimberly. Her authenticity screams through all the content, whether it's text or video, you feel her aside from the warm and fuzzy vibe, she gives as if you are her family, her content and trainings are so useful that you can snag a tip and get right to action.

I've had more aha moments with Kimberly than I can count. I am forever a Kimberly Olson lifer." I haven't heard that one before, Katie. You are so sweet and girl, you are a queen. You are crushing it. I've loved watching you grow. So I appreciate it girl, so much. Okay. So let's get into the nitty gritty. So when it comes to identifying your ideal avatar, first off, what is an avatar? An avatar is just your target audience. So when you hear the word audience, an audience, if you're a beginner would be your Facebook friends list. The people who are seeing your posts, your Facebook lives, or even a Facebook group list, the members in there - that's your audience. So don't get hung up on the word audience like, "well, you know, I'm not an influencer yet. I don't have an audience built". Your audience is just whoever is hearing what you have to share, right?

So if you were speaking at an auditorium, your audience is sitting out there in the chairs, right? It's the same thing on social media. Whoever's seeing your posts in the newsfeed. So to start, when you're building up your audience, you don't want to be all things to everyone. A lot of times people have products that can help everyone, right? The toothpaste whitening or haircare or skincare. They're like, "well, everyone has skin, right?"
But if you are trying to sell your product to everyone or share your content in a way that's for everyone, no one feels like you're speaking to them.
So they don't get engaged.