SEO History 101, How to Futureproof Your SEO, the Future of Algorithms, and AI - Episode 15

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy1:48 How to arrange a Zoom SEO Advisory Call with me2:48 Is AI going to replace SEO?3:49 Is AI really stealing your SEO traffic?5:06 Most AI articles are clickbait5:38 No one knows how AI works for SEO5:57 AI services are probably scams6:47 AI did not steal 70% of your traffic7:21 AI problem vs SEO problem7:40 People are trying to sell you dumb nonsense because you are afraid of AI8:26 Being listed vs. ranking9:27 Problems with AI10:30 AI fatigue11:22 Is AI content ok?12:30 Avoid buying backlinks from AI sites, AI slop13:13 Hypothetical explanation of how search engines would penalize AI14:22 What do search engines do?14:54 Examples of things that are spammy15:51 Good quality content comes form popularity, not content16:43 The other side of the argument17:29 Don't have an entire website that is AI18:20 How to get your website found in AI18:46 llms.txt19:41 ahrefs article stating llms.txt isn't considered by LLMs20:41 Whose traffic is actually declining?20:03 How do people use AI?22:28 AI is different than SEO23:47 AI saves time24:10 Not visiting a website isn't bad for SEO24:36 AI is probably trained by information that is biased25:28 Search engines are just fine.26:04 There are only a few ways that AI can consider a website26:59 AI will plausibly have a popularity metric like backlinks27:24 You rank because you're popular, not because you're useful

2 Heinä 30min

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy1:30 Reminders2:06 How to arrange a Zoom SEO Advisory call with me2:23 SEO AI Preview4:07 We are thinking about doing videos5:39 The 4 things you need to rank9:17 Why you need backlinks10:01 This is how authority works11:57 Good backlinks and bad backlinks12:57 YOU HAVE TO UNDERSTAND WHY14:23 Think like a search engine14:33 SEO is manipulation16:01 A process to distinguish good backlinks from bad backlinks16:50 Quick version17:40 Good backlinks17:46 Citations17:52 Contextual (definition)18:24 Spammy backlinks18:24 Blog comments18:46 Forum profile backlinks (definition)19:25 Footer backlinks (definition)20:32 Blog roll backlinks (definition)21:17 Review21:32 Checking the website itself22:11 IP addresses24:24 No links to gambling/pharma/adult24:45 No links from pharma/adult/gambling26:00 No backlinks from places that don't make sense26:58 No backlinks from languages that don't make sense28:01 IT HAS TO MAKE SENSE.28:05 PEOPLE DO NOT UNDERSTAND THIS CONCEPT.29:16 Selling articles and links to whoever wants them is a big red flag29:29 Review29:59 Normal content30:06 No spun content30:31 AI content should make you rethink32:34 Good backlinks help you32:36 Bad backlinks harm you

25 Kesä 34min

1:56 How to do a SEO Zoom Advisory Call with meBACKGROUND3:01 What is authority?3:14 What are the 4 things you need to rank?3:57 Pagerank4:43 Different SEO tool's authority calculationsTHERE IS MORE TO IT THAN DOMAIN RATING6:29 A high DR website can be bad and a low DR website can be excellent7:41 Do you want a course about buying domains for your PBN?9:58 Why the THEORY episodes are more important than the how to episodes.11:36 Examples 4 of things that are more significant than the metric DR.12:15 Number of backlinks is probably the least important factor that exists.13:47 DR does not make the decision for you.14:14 SEO is not about DR15:00 The 4 things you need to rank again15:28 Search engines do not use DR It's an estimate.15:45 Higher DR does not mean a website ranks higher.16:22 Two domains, which should you buy?17:13 Stop buying domains and backlinks because of their DR17:50 Better traits but lower DR = it's a better domainPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy

18 Kesä 19min

01:14 Reminder01:48 How to arrange an SEO Zoom Advisory Call with me01:59 Question for listeners02:35 The episodes that annoy listeners and why - Traffic is not an SEO metric, and if you're not tracking your SERPs, you're not doing SEO04:08 Why people will get frustrated with this episode04:16 What is SEO?05:03 What is conversion optimization?05:42 Traffic is a factor of monthly search volume and your rank06:00 How to calculate how much traffic you get07:45 How to calculate how much you will get in sales08:49 SEO is what happens before a person gets to your site, once a person is on your website, SEO ends and conversion optimization starts09:28 How to determine how much money you will make11:02 How to make more money11:38 The 4 things you need to rank11:46 Conversion optimization13:32 Once the person is on your website, SEO ends14:15 Once the person is on your website, conversion optimization applies15:40 The difference between an SEO problem and a conversion optimization problem18:11 SEO is not the same as conversion optimization21:30 You need to know why this worksPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy

11 Kesä 23min

1:10 New episodes1:36 How to arrange an SEO advisory call with me on Zoom4:38 The reason we're making this episode5:30 The reason SEO can't be taught in 10 minutes6:17 The difference between a private blog network and a private blog portfolio7:24 Do NOT link your sites together7:42 In specific order, what you need to rank10:15 Things that do not generate authority11:00 What transfers authority11:35 There are 4 ways to get backlinks13:27 Are PBNs blackhat?14:45 The purpose of a PBN15:40 Find the websites20:50 Find hosting21:20 Do not use the same provider23:50 Do not use SEO hosting companies25:05 Content26:36 Make a regular website28:24 How many words?28:54 PluginsPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy

4 Kesä 33min

RemindersAnnouncementWhat is the purpose of SEO?The SERP Tracker we use.A secret bonus you can do with a SERP trackerThree things to look for in a SERP tracker

28 Touko 11min

01:32 Email me02:00 Success email from an SEO advisory client who started her own agency and is getting nice results for her clients04:22 Quality of content is not a ranking factor04:44 How to be smarter than everyone else in SEO05:00 Song analogy check this one0:700 Example of bad content that ranks09:42 Search engines can't tell good content, so how do they evaluate?10:02 Authority is a metric for popularity which is a metric for how good content is11:33 Why I think people are so stuck on why content quality matters13:50 No one can do SEO for more than 6 months and think content is king14:18 Why people won't quit saying "content is king."15:15 Why people keep saying content is king15:40 In most cases the quality of your content is not why you're not ranking17:08 Why people double down17:30 The similarities between UFC and SEO26:13 Content is king is useless28:03 The 4 things you need to rankPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy

21 Touko 32min

You've seen them. Everyone has seen them.Let's talk about them.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

14 Touko 8min