19: Understanding fonts and typefaces with Mahendra Patel
Audiogyan8 Kesä 2017

19: Understanding fonts and typefaces with Mahendra Patel

What is a difference between a font-family and a typeface? How does one define / gauge / comment that a particular font is bad and good? For e.g.: Comic sans is considered to be an ugly font. Why? Every typeface has a particular emotion. Is there any other way to feel the mood of that typeface? A lot of times, in a given context of a word or typography, 2 letters are mathematically equi-distant but they feel to be visually off. Why does that happen? What is the way to correct them? What are the challenges of designing font for Indian scripts? Why do we always have these serif and san-serif font pairs. Any suggestions to spread the importance of Typography, especially to designers so they get inspired to design fonts and typefaces for Indian context?

Jaksot(306)

7: On canvas and off canvas with Parag Borse [Marathi]

7: On canvas and off canvas with Parag Borse [Marathi]

"I feel the real bliss lies only in blankness. And it is only through blankness that the reality can be experienced. The moment we shed our prejudices, we have direct access to the reality. Above all,...

11 Helmi 202057min

6: How brands are built with Ambi Parameswaran

6: How brands are built with Ambi Parameswaran

Ambi Parameswaran brings with him over 35 years of experience in a marketing, sales and advertising. He is an alumnus of IIT Madras and an honour roll graduate of IIM Calcutta. He has a PhD from Mumba...

4 Helmi 202041min

5: Public architecture with Eli Giannini

5: Public architecture with Eli Giannini

Eli Giannini is an architect and director of an award-winning Melbourne based firm, MGS architects. Over the past twenty-five years Eli has been responsible for the design direction at MGS and winning...

28 Tammi 202032min

4: Designing a visual guide with Ruchita Madhok

4: Designing a visual guide with Ruchita Madhok

Today I have Ruchita Madhok with us on Audiogyan. She is the Founder and principle designer of Kahani Design Works; a design studio based in Mumbai. Trained in exhibition design and scenography, Ruchi...

21 Tammi 202040min

3: Framing and philosophy with Prashant Godbole

3: Framing and philosophy with Prashant Godbole

Prashant Is a Creative Head, Founder, Ideas@work.  Graduate from J. J. Institute of and Member of Bombay Art Society, worked for several advertising agencies, major brands in India and abroad like Baj...

14 Tammi 202042min

2: Maximalist contrarian - Shweta Malhotra

2: Maximalist contrarian - Shweta Malhotra

Shweta Malhotra is a Graphic Designer based in Bombay. After graduating in Applied Arts from Sophia Polytechnic (Bombay) in 2004, she started out as an Art Director with advertising agencies like McCa...

7 Tammi 202030min

1: Letter design and multilingual branding with Sulekha Rajkumar

1: Letter design and multilingual branding with Sulekha Rajkumar

Sulekha is an independent graphic designer, type designer, and lettering artist. She has over 10-12 years of experience in designing for brands from Aviation, Personal Care, F&B, Healthcare, Banking &...

31 Joulu 201938min

54: India’s type hero - R.K. Joshi (Audiogyan turns 3)

54: India’s type hero - R.K. Joshi (Audiogyan turns 3)

R.K. Joshi was born in Kolhapur in 1936 and passed away on 5 February 2008, leaving behind a rich tradition of advertising, love of alphabets, poetry, teaching, calligraphy, type design and many more....

24 Joulu 20191h 15min

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