19: Understanding fonts and typefaces with Mahendra Patel
Audiogyan8 Kesä 2017

19: Understanding fonts and typefaces with Mahendra Patel

What is a difference between a font-family and a typeface? How does one define / gauge / comment that a particular font is bad and good? For e.g.: Comic sans is considered to be an ugly font. Why? Every typeface has a particular emotion. Is there any other way to feel the mood of that typeface? A lot of times, in a given context of a word or typography, 2 letters are mathematically equi-distant but they feel to be visually off. Why does that happen? What is the way to correct them? What are the challenges of designing font for Indian scripts? Why do we always have these serif and san-serif font pairs. Any suggestions to spread the importance of Typography, especially to designers so they get inspired to design fonts and typefaces for Indian context?

Jaksot(306)

10: Design nuances of Indian Rupee Symbol with Uday Kumar

10: Design nuances of Indian Rupee Symbol with Uday Kumar

Design nuances of Indian Rupee Symbol - What were the design goals while designing the rupee sign? I mean visual harmony, culture, context and any other considerations? - What were you design goals be...

29 Maalis 201717min

9: What is tone of voice with Kruthika Subramanyam

9: What is tone of voice with Kruthika Subramanyam

What is tone of voice? Why do brands need it? Or it is important in other domains as well? What is the role of language in defining the tone? How much command you need to have over language? How do yo...

23 Maalis 201711min

8: Creative challenges with Varun Grover

8: Creative challenges with Varun Grover

In the creative field, it is said that it thrives on limitations. Who defines these limitations? And then how come people get offended? Should art depict society or society learn from art? What accord...

23 Maalis 201722min

7: Nuts and bolts of product with Subramanya Sharma

7: Nuts and bolts of product with Subramanya Sharma

What are the main differences between the actual silicon valley and Indian valley of startups? What do you think are the main factors for building a successful product? What are the few things you l...

23 Helmi 201723min

6: Voicing as a career option with Sandeep Karnik

6: Voicing as a career option with Sandeep Karnik

What is voicing? And what is a difference between voicing, dubbing, playback and giving voice for animation? How does one get into this field? Any courses, skill set required? Which emotion do you thi...

16 Helmi 201733min

5: Copy, branding & advertising with Anusha Pinto

5: Copy, branding & advertising with Anusha Pinto

Gyan session on Copy, Branding and advertising with Anusha Pinto. What are the challenges in making a no-so-good brand better? What is the role of language in the advertising world? Orange, Hutch, Vod...

9 Helmi 201732min

4: Traditional Dance; Kathak with Prajakta Sathe

4: Traditional Dance; Kathak with Prajakta Sathe

What made you consider Dance as a profession? What are the possible job prospects if you decide to devote your life to dance? With Nach baliye and Boogie Woogie, has it impacted Indian traditional dan...

2 Helmi 201728min

3: What is Sound Design? with Aditya Sorap

3: What is Sound Design? with Aditya Sorap

What is sound design? What kind of skills you need to become a sound designer? How has technology impacted sound design? What are the challenges of being a sound recordist and more…

26 Tammi 201719min

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