34: Understanding Desi-Toys with Swapna Wagh

Swapna Wagh is the founder of Desi Toys. Having worked with big organised retail players like Future group and Shoppers Stop in India for more than 8 years, Swapna Wagh started a unique venture called ‘Desi Toys’ in year 2012 which is a specialised Retail chain which offers Authentic and Traditional Indian Toys and Games. 1. Why are toys so important in a child’s life? 2. What is the importance of culture specific toys? 3. What is the process of introducing a new toy in the product line up? On what parameters you decide that? 4. What is your process of giving brief to your designers when you want a new toy to be designed? 5. What is your vision of toys 10-20 years down the line when the whole world will be Digital?