2: Conversation with Designer of Everyday Objects, Paul Sandip
Audiogyan10 Tammi 2018

2: Conversation with Designer of Everyday Objects, Paul Sandip

Today I have Paul Sandip with us on Audiogyan. Paul is an international award winning product designer, alumni of (NID), Electrical Engineer and a Cartoonist. He has designed over 300+ iconic everyday objects in 121 product categories for clients across 14 countries. He is the Winner of Red Dot Award (twice!) and numerous international awards. In 2004 he created the Spherical Bulb Holder & Angular Multi-plug for GM Modular which became the most iconic best seller designs in India and have now become a standard for the entire electrical industry. And this was really a small introduction of a person who likes to call him designer of everyday objects. For more details you can visit paulstudio.in 1\. Massimo Vignelli quoted, “if you can design one thing you can design everything”; that being true, don’t you think if you cover the width, depth can fall short? 2\. You have been referred as industrial sculptor in a lot of places. What is it? How is an industrial sculptor different from industrial designer? What is the line that separates these 2? 3\. What is your process of defining your style? How do you ensure that any product you design has a definitely Paul Sandip style / statement? 4\. “Once you start selling the “designer” and not the design, objects become expensive.” Can you explain what do you mean by that? 5\. Your design of the spherical bulb Holders have become a standard in the electrical product industry. Can you tell our listeners how did the product you made, bring so much impact in the electrical products manufacturing industry? 6\. How do you identity an opportunity for design intervention?

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6: [ACS 04] Swiggy’s Design Philosophy and more… With Srinath Rangamani

6: [ACS 04] Swiggy’s Design Philosophy and more… With Srinath Rangamani

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16 Tammi 201940min

4: [ACS 03] Blackbuck is designing for technology challenged users - Viraj Verma

4: [ACS 03] Blackbuck is designing for technology challenged users - Viraj Verma

Welcome to a brand new episode of Audiogyan Case Studies. Today we will be discussing “How Blackbuck is designing for technology challenged users.” And for this, I have Viraj Verma with us on Audiogya...

9 Tammi 201938min

3: Designing interiors for your city with Ayaz Basrai

3: Designing interiors for your city with Ayaz Basrai

Today I have Ayaz Basrai with us on Audiogyan. Founder of The Busride Studio based in Goa and Mumbai.  Ayaz Graduated in Industrial Design, specializing in Product Design from the National Institute ...

2 Tammi 201942min

5: Audiogyan turns 2 - Top 5 insights from 2018

5: Audiogyan turns 2 - Top 5 insights from 2018

Hello and welcome to a brand new episode of Audiogyan. I am super excited to announce that today Audiogyan turns 2\. Yes! I started this podcast exactly 2 years ago on 27th December 2016 and It’s a be...

27 Joulu 201810min

2: [ACS 02] : Art behind Sacred Games title sequence with Aniruddh Mehta

2: [ACS 02] : Art behind Sacred Games title sequence with Aniruddh Mehta

Welcome to brand new episode of Audiogyan Case studies, a series that I have started recently. Today I have Aniruddh Mehta with us on Audiogyan. The designer behind Sacred Games Title Sequence.  A de...

19 Joulu 201827min

1: [ACS 01] - ”the table that almost wasn’t” with Ajay Shah

1: [ACS 01] - ”the table that almost wasn’t” with Ajay Shah

In this new season, I am introducing a new format called “Audiogyan case studies” where I will be diving deep in just one product, case study, service, campaign or a design solution. Starting of with...

12 Joulu 201845min

50: India’s Design Hero - Prof. Balkrishna Doshi.

50: India’s Design Hero - Prof. Balkrishna Doshi.

This episode is the 100th Episode of Audiogyan and I am super honoured to have none other than Prof. Balkrishna Vithaldas Doshi (Born in 1927). I decided to mark this 100th episode with living legend ...

5 Joulu 201835min

49: Understanding materials while designing products with Fenny Ganatra.

49: Understanding materials while designing products with Fenny Ganatra.

Fenny Ganatra is a founder of Fenny G, a studio based in Mumbai, making industrial products across the globe. Fenny has always been brought up in a design centric environment and did her professional ...

28 Marras 201829min

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