6: How brands are built with Ambi Parameswaran
Audiogyan4 Helmi 2020

6: How brands are built with Ambi Parameswaran

Ambi Parameswaran brings with him over 35 years of experience in a marketing, sales and advertising. He is an alumnus of IIT Madras and an honour roll graduate of IIM Calcutta. He has a PhD from Mumbai University and has also done the Advanced Management Program from Harvard Business School. He is the author of seven books and more than 100 articles. Ambi has been involved in the building of brands such as Tata Indica, Santoor, TCS and more… actually I would tell the listeners to check his website given in the show notes below. It’s quite comprehensive which documents some of his work. How dependent is brand building; is it based on a good product / service or good marketing strategy or media buying? Is it possible to make great brands if the product or service is substandard? What is difficult to brand? Service or a product? Why? In one of Steve Jobs interview, he said, marketeers will have more say in companies which seldom change their product line. For eg: Coke or Pepsi. While marketing may not be really required for tech based companies where the product it self is solving user needs. How would you respond to that? Do you think Tech companies need marketing? With growing chaos of brands, especially in India, what are the few challenges which brand experts are facing? Brand like “Khaitan-Sabse Tej" or "Asian Paints-Her ghar such keheta hai” are memorable because of the media buying or profound copywriting and design of the campaign? What is your response to especially e-com brands hurting them and user by incessantly harping on discounts

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24: Discussing Design and art with Ranganath Krishnamani.

24: Discussing Design and art with Ranganath Krishnamani.

Ranganath is a multi- disciplinary designer specializing in illustration, art direction and user experience. He draws inspiration from vintage architecture, street art and machinery. When he is not be...

6 Kesä 201841min

23: Cartoon and illustrations with Alicia Souza.

23: Cartoon and illustrations with Alicia Souza.

Alicia Souza is a designer, illustrator and entrepreneur. She did her communication design from Melbourne and then worked briefly with Chumbak. She now has her own online store called aliciasouza.com ...

30 Touko 201824min

21: Introduction to sculpture with Arzan Khambatta

21: Introduction to sculpture with Arzan Khambatta

Sculptor Arzan has designed some of the most prominent public sculptures in the current time. An architect from Rachna Sansad’s Academy of Architecture, Mumbai, got his first break when he attended a ...

23 Touko 201819min

20: Process of designing story books and illustrations with Samidha Gunjal (Marathi)

20: Process of designing story books and illustrations with Samidha Gunjal (Marathi)

Samidha Gunjal is an illustrator and animator with distinct drawing style of her own. After doing her Masters in Design with a specialization in Animation from IDC, IIT Bombay, she is now working as a...

16 Touko 201838min

19: State of animation in India with Vaibhav Kumaresh

19: State of animation in India with Vaibhav Kumaresh

Today I have Vaibhav Kumaresh with us on Audiogyan. Vaibhav is an animator; the creator of the timeless animated angry maths teacher Simpoo, the cheerful Chulbuli and the amazing Amaron claymation com...

9 Touko 201842min

18: Indian Typefaces with Noopur Datye

18: Indian Typefaces with Noopur Datye

Today I have Noopur Datye with me on Audiogyan. A graduate of J J Institute of Applied Art, Noopur is a type designer and calligrapher from Mumbai. She is the co-founder of Ek Type – a collaborative ...

2 Touko 201818min

22: Murals, painting and more… with Amitabh Kumar

22: Murals, painting and more… with Amitabh Kumar

Amitabh Kumar lives and works in Bangalore. He is a designer/artist and has worked as a part of the Sarai Media Lab where he researched and made comics, programmed events, designed books and co-curate...

25 Huhti 201826min

17: Language and typography with Kruti Saraiya

17: Language and typography with Kruti Saraiya

Today I have Kruti Saraiya with us on Audiogyan. Kruti is a graphic designer/ typographer based in Mumbai. The focus of her practice has been to allow for a contemporary Indian design narrative to eme...

18 Huhti 201842min

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