6: How brands are built with Ambi Parameswaran
Audiogyan4 Helmi 2020

6: How brands are built with Ambi Parameswaran

Ambi Parameswaran brings with him over 35 years of experience in a marketing, sales and advertising. He is an alumnus of IIT Madras and an honour roll graduate of IIM Calcutta. He has a PhD from Mumbai University and has also done the Advanced Management Program from Harvard Business School. He is the author of seven books and more than 100 articles. Ambi has been involved in the building of brands such as Tata Indica, Santoor, TCS and more… actually I would tell the listeners to check his website given in the show notes below. It’s quite comprehensive which documents some of his work. How dependent is brand building; is it based on a good product / service or good marketing strategy or media buying? Is it possible to make great brands if the product or service is substandard? What is difficult to brand? Service or a product? Why? In one of Steve Jobs interview, he said, marketeers will have more say in companies which seldom change their product line. For eg: Coke or Pepsi. While marketing may not be really required for tech based companies where the product it self is solving user needs. How would you respond to that? Do you think Tech companies need marketing? With growing chaos of brands, especially in India, what are the few challenges which brand experts are facing? Brand like “Khaitan-Sabse Tej" or "Asian Paints-Her ghar such keheta hai” are memorable because of the media buying or profound copywriting and design of the campaign? What is your response to especially e-com brands hurting them and user by incessantly harping on discounts

Jaksot(306)

26: Epistemology of voice & music - Part 2 with Pt Shrikant Ranade

26: Epistemology of voice & music - Part 2 with Pt Shrikant Ranade

What is the correct way of breathing? What exactly happens when you inhale and exhale? Can you train your body to inhale and exhale correctly and also involuntarily? How to do so? What is Indian & Chi...

4 Elo 20171h 13min

25: Efforts behind effortless acting with Dilip Prabhavalkar

25: Efforts behind effortless acting with Dilip Prabhavalkar

How did you enter this field of acting, writing and direction? What is the role of body in acting? How did you manage to play so many different characters yet making each of them so convincing? What a...

30 Heinä 201739min

24: Understanding Raag Vyawastha with Pt. Chandrakant Limaye

24: Understanding Raag Vyawastha with Pt. Chandrakant Limaye

1. The biggest asset of Hindustani classical is the framework of Raag (Raag Vyawastha). Why do we need this framework and how does it help? 2. How is one raaga’s mood defined? Who defines them? For eg...

25 Heinä 201725min

23: ABCDEF (Epistemology) of voice & music with Shrikant Ranade - Introduction (Marathi)

23: ABCDEF (Epistemology) of voice & music with Shrikant Ranade - Introduction (Marathi)

1. What do you mean by sound, nada or Dhwani? 2. How do we generate voice? 3. What do you mean by correct and incorrect breathing? 4. How can you control voice with help of breathing? 5. Who defined p...

26 Kesä 20171h 4min

22: Understanding motorcycle design with Chetan Shedjale

22: Understanding motorcycle design with Chetan Shedjale

1. What is motorcycle design and how can one get into it? What does one need to learn to become a motorcycle designer? 2. What are the design goals while making a bike? 3. What are stages when you ...

22 Kesä 201739min

21: Part - 1 Understanding 22Shrutis with Dr. Vidyadhar Oke

21: Part - 1 Understanding 22Shrutis with Dr. Vidyadhar Oke

What is a Shruti? Why is it the most important aspect of music? What do we use in our Music, ‘Shrutis’ or ‘Nadas’? How can we practically differentiate between Shrutis and Nadas? How a Raga is formed?...

15 Kesä 201741min

20: Part - 2 Understanding 22Shrutis with Dr. Vidyadhar Oke

20: Part - 2 Understanding 22Shrutis with Dr. Vidyadhar Oke

Introduction and emergence of Harmonium in India and when and how did it come to India or Indian classical music? How can a technically wrong instrument which was banned, be more popular? What exactly...

15 Kesä 201739min

19: Understanding fonts and typefaces with Mahendra Patel

19: Understanding fonts and typefaces with Mahendra Patel

What is a difference between a font-family and a typeface? How does one define / gauge / comment that a particular font is bad and good? For e.g.: Comic sans is considered to be an ugly font. Why? Eve...

8 Kesä 201735min

Suosittua kategoriassa Yhteiskunta

olipa-kerran-otsikko
sita
siita-on-vaikea-puhua
kaksi-aitia
i-dont-like-mondays
gogin-ja-janin-maailmanhistoria
uutiscast
poks
antin-palautepalvelu
kolme-kaannekohtaa
mamma-mia
rss-murhan-anatomia
rss-nikotellen
yopuolen-tarinoita-2
aikalisa
meidan-pitais-puhua
rss-haudattu
naakkavalta
loukussa
rss-palmujen-varjoissa