6: How brands are built with Ambi Parameswaran
Audiogyan4 Helmi 2020

6: How brands are built with Ambi Parameswaran

Ambi Parameswaran brings with him over 35 years of experience in a marketing, sales and advertising. He is an alumnus of IIT Madras and an honour roll graduate of IIM Calcutta. He has a PhD from Mumbai University and has also done the Advanced Management Program from Harvard Business School. He is the author of seven books and more than 100 articles. Ambi has been involved in the building of brands such as Tata Indica, Santoor, TCS and more… actually I would tell the listeners to check his website given in the show notes below. It’s quite comprehensive which documents some of his work. How dependent is brand building; is it based on a good product / service or good marketing strategy or media buying? Is it possible to make great brands if the product or service is substandard? What is difficult to brand? Service or a product? Why? In one of Steve Jobs interview, he said, marketeers will have more say in companies which seldom change their product line. For eg: Coke or Pepsi. While marketing may not be really required for tech based companies where the product it self is solving user needs. How would you respond to that? Do you think Tech companies need marketing? With growing chaos of brands, especially in India, what are the few challenges which brand experts are facing? Brand like “Khaitan-Sabse Tej" or "Asian Paints-Her ghar such keheta hai” are memorable because of the media buying or profound copywriting and design of the campaign? What is your response to especially e-com brands hurting them and user by incessantly harping on discounts

Jaksot(306)

Ep. 281 - Improvisation in dance with Avantika Bahl

Ep. 281 - Improvisation in dance with Avantika Bahl

Friedrich Nietzsche’s famous line - “And those who were seen dancing were thought to be insane by those who could not hear the music.” In today’s episode, we’ll be talking about improvisation in dance...

20 Syys 202351min

Ep. 280 - Improvisation in Performing Arts with Trina Banerjee

Ep. 280 - Improvisation in Performing Arts with Trina Banerjee

Satyajit Ray once said, “There is always room for improvisation”. I think this needs a lot more investigation. Referring to Ray’s comment on the room of improvisation, today we have the honour to have...

13 Syys 20231h 3min

Ep. 279 - Improvisations in music with Pushkar Lele & Kuldeep Barve

Ep. 279 - Improvisations in music with Pushkar Lele & Kuldeep Barve

I quote John McLaughlin “I find Indian music very funky. I mean it's very soulful, with their own kind of blues. But it's the only other school on the planet that develops improvisation to the high de...

6 Syys 20231h 18min

Ep. 278 - Rethinking waste as a resource with Rahul Nainani

Ep. 278 - Rethinking waste as a resource with Rahul Nainani

“Waste not, want not.” can be explained as “if you are not wasteful with the resources you have now, then at a later date you will have those resources to use as you want and need. By not wasting, you...

16 Elo 20231h 2min

Ep. 277 - Need for performing spaces with Atul Kumar

Ep. 277 - Need for performing spaces with Atul Kumar

Peter Brook the legendary English theatre and film director once said, ********“I can take any empty space and call it a bare stage. A man walks across this empty space whilst someone else is watching...

9 Elo 202333min

Ep. 276 - “The Promise” documentary making with Jan Schmidt Garre (Part 2)

Ep. 276 - “The Promise” documentary making with Jan Schmidt Garre (Part 2)

Welcome back to Part 2. We were in conversation with Jan Schmidt Garre, film maker, producer and founder of PARS MEDIA. They make high-quality documentaries and feature films with a focus on classical...

2 Elo 202332min

Ep. 275 - Documentary making with Jan Schmidt Garre (Part 1)

Ep. 275 - Documentary making with Jan Schmidt Garre (Part 1)

“In feature films, the director is God; in documentary films, God is the director.” Alfred Hitchcock. Welcome to this 2 part series with Jan Schmidt Garre. First part is about “Making a documentary” a...

26 Heinä 202343min

Ep. 274 - Designing Trucks with Sathiya Seelan Gangaasalam

Ep. 274 - Designing Trucks with Sathiya Seelan Gangaasalam

Maa kaa aashirwaad, OK TATA Bye Bye, Hum Do Hamare Do, Mera Bharat Mahan - Sounds familiar? I am talking about the slogans written behind the truck. But we are not going to discuss those, rather the h...

19 Heinä 202352min

Suosittua kategoriassa Yhteiskunta

olipa-kerran-otsikko
i-dont-like-mondays
sita
kaksi-aitia
siita-on-vaikea-puhua
gogin-ja-janin-maailmanhistoria
uutiscast
poks
antin-palautepalvelu
kolme-kaannekohtaa
rss-nikotellen
mamma-mia
yopuolen-tarinoita-2
aikalisa
rss-murhan-anatomia
rss-haudattu
meidan-pitais-puhua
rss-palmujen-varjoissa
taskula-trishin
isani-on-terapeuttiville