6: How brands are built with Ambi Parameswaran
Audiogyan4 Helmi 2020

6: How brands are built with Ambi Parameswaran

Ambi Parameswaran brings with him over 35 years of experience in a marketing, sales and advertising. He is an alumnus of IIT Madras and an honour roll graduate of IIM Calcutta. He has a PhD from Mumbai University and has also done the Advanced Management Program from Harvard Business School. He is the author of seven books and more than 100 articles. Ambi has been involved in the building of brands such as Tata Indica, Santoor, TCS and more… actually I would tell the listeners to check his website given in the show notes below. It’s quite comprehensive which documents some of his work. How dependent is brand building; is it based on a good product / service or good marketing strategy or media buying? Is it possible to make great brands if the product or service is substandard? What is difficult to brand? Service or a product? Why? In one of Steve Jobs interview, he said, marketeers will have more say in companies which seldom change their product line. For eg: Coke or Pepsi. While marketing may not be really required for tech based companies where the product it self is solving user needs. How would you respond to that? Do you think Tech companies need marketing? With growing chaos of brands, especially in India, what are the few challenges which brand experts are facing? Brand like “Khaitan-Sabse Tej" or "Asian Paints-Her ghar such keheta hai” are memorable because of the media buying or profound copywriting and design of the campaign? What is your response to especially e-com brands hurting them and user by incessantly harping on discounts

Jaksot(306)

How mini can miniature art be with Srijan Jha

How mini can miniature art be with Srijan Jha

“One man is equivalent to all Creation. One man is a World in miniature.” ~ Albert Pike. Even in Indian spirituality, these words are commonly used and understood that the macrocosm is the reflection ...

21 Joulu 202258min

Who is the pot? with Sangeeta Jawla

Who is the pot? with Sangeeta Jawla

In episode # 244, Sumana Chandrashekar spoke about History of Ghatam. Immediately after the episode was released, Sangeeta Jawla connected and suggested that we could have done a pre-cursor to the Gha...

29 Marras 202257min

Conflictorium with Avni Sethi

Conflictorium with Avni Sethi

Today’s guest has been dealing with conflicts for some time now. Pleasure to have Avni Sethi with us on Audiogyan. Avni is a interdisciplinary practitioner with her primary concern lying between cultu...

9 Marras 202249min

Re-designing cities with V. Ravichandar

Re-designing cities with V. Ravichandar

V. Ravichandar joins us on Audiogyan. Ravi is an Honorary Director at the Bangalore International Centre. He is also the Honorary Consul for Republic of Slovenia in Bengaluru. His entrepreneurial stin...

2 Marras 20220s

Research in music with Srijan Deshpande

Research in music with Srijan Deshpande

Kumar Gandharva once said…कला सारखी बदलत असणार, जी जन्माला आली की मृत्यु आहे त्याला, अशाला तुम्ही सारखे बांधून ठेवता, म्हैस बांधल्यासारखे? संगीतासारखी कला सारखी बदलत असते, म्हणजे त्याचं शास्त्र बदलत न...

25 Loka 20221h 30min

Green Humour with Rohan Chakravarty

Green Humour with Rohan Chakravarty

I am quoting our today’s guest’s from one of his article… “I have this presentation that starts with me asking my viewers to identify three sets of entities that are put forth visually: The first set ...

19 Loka 202244min

Designing Green events with Indraja Khare and Aishwarya Lonial

Designing Green events with Indraja Khare and Aishwarya Lonial

There are some 16 events / rituals which are performed in a life of an individual. From birth to death. If we calculate with 140Cr people, I am sure, it’s of a number. Well, worry not, we have Nose t...

12 Loka 202251min

Generalists vs Specialists with Itu & Lisa

Generalists vs Specialists with Itu & Lisa

We have Itu Chaudhuri and Lisa Rath with us on Audiogyan. They don’t need any formal introduction to the world of design. Just for our record, Itu and Lisa a Principals at Itu Chaudhuri Design, a full...

28 Syys 20221h 25min

Suosittua kategoriassa Yhteiskunta

olipa-kerran-otsikko
sita
siita-on-vaikea-puhua
gogin-ja-janin-maailmanhistoria
i-dont-like-mondays
kaksi-aitia
uutiscast
poks
antin-palautepalvelu
rss-nikotellen
kolme-kaannekohtaa
mamma-mia
yopuolen-tarinoita-2
rss-murhan-anatomia
aikalisa
meidan-pitais-puhua
rss-haudattu
rss-palmujen-varjoissa
isani-on-terapeuttiville
mystista