Designing logo for the government with Tarun Deep Girdher
Audiogyan20 Loka 2020

Designing logo for the government with Tarun Deep Girdher

Today I have Tarun Deep Girdher on Audiogyan. Tarun is a Activity chairperson at NID. He is passionate about and also teaches Type Design, Typography, Printing Technology, Illustration, Visual Narratives, and Environmental Perception. Tarun's professional projects include socially relevant communication projects, he has deep concerns about inclusive design, disability, gender sensitization, etc. He has designed more than two dozen publications. Apart from such a huge body of work, Tarun has also designed over thirty logos including Right to Information, and None of The Above (NOTA) for the Government of India - and that is the topic of our discussion today. Designing for the government.

  1. What is a logo? How has your definition of a logo changed over time and after designing more than 30 logos for the government? Any milestone logos which changed your perception of what a logo is?
  2. I saw the RTI logo and its guideline document. Can you tell us the process of arriving at the final logo? From brief to final approval? Using Bell Gothic, other language script renditions, the Pantone Blue which you recommended, usage, and overall brand guidelines.
  3. Similarly, can you briefly tell us about the NOTA logo
  4. What is the biggest reason you kept both the logos super simple - Easy to recall, easy to reproduce or thinking of the person lowest in the educational pyramid?
  5. A logo is the simplest way to associate with a brand. Traditionally speaking, it is always simple. What is special while designing for the government? What new dimensions get added?
  6. How sensitive is the government about design? From function to aesthetics? Not just the current government but over all?
  7. I am heavily influenced by the western school of thought - Do your user research, try out MVPs etc... But the actual act of designing most of the time happens solo and then we need teams to execute it. Generally, speaking, design by a community is not recommended. Do you agree and what were the 2 big challenges that you faced while designing for the world's biggest democracy - where everybody had an opinion?
  8. How can students and professionals contribute their skills to government institutions and projects to improve standards of design?
  9. What is one tip/suggestion you would like to give all students and designers who critic on new identities, logo or designs, without understanding the context or constraints?

Jaksot(306)

Ep. 281 - Improvisation in dance with Avantika Bahl

Ep. 281 - Improvisation in dance with Avantika Bahl

Friedrich Nietzsche’s famous line - “And those who were seen dancing were thought to be insane by those who could not hear the music.” In today’s episode, we’ll be talking about improvisation in dance...

20 Syys 202351min

Ep. 280 - Improvisation in Performing Arts with Trina Banerjee

Ep. 280 - Improvisation in Performing Arts with Trina Banerjee

Satyajit Ray once said, “There is always room for improvisation”. I think this needs a lot more investigation. Referring to Ray’s comment on the room of improvisation, today we have the honour to have...

13 Syys 20231h 3min

Ep. 279 - Improvisations in music with Pushkar Lele & Kuldeep Barve

Ep. 279 - Improvisations in music with Pushkar Lele & Kuldeep Barve

I quote John McLaughlin “I find Indian music very funky. I mean it's very soulful, with their own kind of blues. But it's the only other school on the planet that develops improvisation to the high de...

6 Syys 20231h 18min

Ep. 278 - Rethinking waste as a resource with Rahul Nainani

Ep. 278 - Rethinking waste as a resource with Rahul Nainani

“Waste not, want not.” can be explained as “if you are not wasteful with the resources you have now, then at a later date you will have those resources to use as you want and need. By not wasting, you...

16 Elo 20231h 2min

Ep. 277 - Need for performing spaces with Atul Kumar

Ep. 277 - Need for performing spaces with Atul Kumar

Peter Brook the legendary English theatre and film director once said, ********“I can take any empty space and call it a bare stage. A man walks across this empty space whilst someone else is watching...

9 Elo 202333min

Ep. 276 - “The Promise” documentary making with Jan Schmidt Garre (Part 2)

Ep. 276 - “The Promise” documentary making with Jan Schmidt Garre (Part 2)

Welcome back to Part 2. We were in conversation with Jan Schmidt Garre, film maker, producer and founder of PARS MEDIA. They make high-quality documentaries and feature films with a focus on classical...

2 Elo 202332min

Ep. 275 - Documentary making with Jan Schmidt Garre (Part 1)

Ep. 275 - Documentary making with Jan Schmidt Garre (Part 1)

“In feature films, the director is God; in documentary films, God is the director.” Alfred Hitchcock. Welcome to this 2 part series with Jan Schmidt Garre. First part is about “Making a documentary” a...

26 Heinä 202343min

Ep. 274 - Designing Trucks with Sathiya Seelan Gangaasalam

Ep. 274 - Designing Trucks with Sathiya Seelan Gangaasalam

Maa kaa aashirwaad, OK TATA Bye Bye, Hum Do Hamare Do, Mera Bharat Mahan - Sounds familiar? I am talking about the slogans written behind the truck. But we are not going to discuss those, rather the h...

19 Heinä 202352min

Suosittua kategoriassa Yhteiskunta

olipa-kerran-otsikko
i-dont-like-mondays
sita
siita-on-vaikea-puhua
kaksi-aitia
gogin-ja-janin-maailmanhistoria
uutiscast
poks
antin-palautepalvelu
kolme-kaannekohtaa
aikalisa
yopuolen-tarinoita-2
rss-murhan-anatomia
mamma-mia
rss-nikotellen
meidan-pitais-puhua
rss-haudattu
rss-palmujen-varjoissa
loukussa