Value centered design in Digital space with Navneet Nair
Audiogyan17 Marras 2020

Value centered design in Digital space with Navneet Nair

Daniel Kahneman in his book, "Thinking fast and slow", mentions that people are innately irrational when it comes to making decisions. Same goes with how they consume everyday products. In the book "Design of everyday things" Don Norman speaks about how people blame themselves if they are not able to pull the drawer rather than blaming the designer. Well, there definitely seems to be a pattern. Lets explore few of them and more importantly a designers role in this setup.

Being a Digital product designer myself, I have few insights. But to know more, today I have Navneet Nair with us on Audiogyan. Navneet is Head of Design at PhonPe. For the last two decades, he has been a hands-on practitioner of design and user focussed creative arts. Navneet has worked in both individual contributor roles and in leadership positions at startups and established companies like Yahoo & Google.

Questions

  1. How big or small role does design play in today's Indian startup ecosystem?
  2. You have spoken about the irrational user. Tell us more about it. How have you translated those learnings in your projects, at Google, yahoo or even now in PhonePe?
  3. You speak about value centered design. Can you tell us in detail what do you mean? Are there any best practices which you have implemented at Phonepe? How effective it has been?
  4. If you had to teach designers, either economics or being a full stack designer - what would you choose and why?
  5. Know the rules to bend the rules - What has been your experience while dealing with budding designers who come from user centered school of thought? How can they develop value centered design approach?

Reference Links

Jaksot(306)

Ep. 281 - Improvisation in dance with Avantika Bahl

Ep. 281 - Improvisation in dance with Avantika Bahl

Friedrich Nietzsche’s famous line - “And those who were seen dancing were thought to be insane by those who could not hear the music.” In today’s episode, we’ll be talking about improvisation in dance...

20 Syys 202351min

Ep. 280 - Improvisation in Performing Arts with Trina Banerjee

Ep. 280 - Improvisation in Performing Arts with Trina Banerjee

Satyajit Ray once said, “There is always room for improvisation”. I think this needs a lot more investigation. Referring to Ray’s comment on the room of improvisation, today we have the honour to have...

13 Syys 20231h 3min

Ep. 279 - Improvisations in music with Pushkar Lele & Kuldeep Barve

Ep. 279 - Improvisations in music with Pushkar Lele & Kuldeep Barve

I quote John McLaughlin “I find Indian music very funky. I mean it's very soulful, with their own kind of blues. But it's the only other school on the planet that develops improvisation to the high de...

6 Syys 20231h 18min

Ep. 278 - Rethinking waste as a resource with Rahul Nainani

Ep. 278 - Rethinking waste as a resource with Rahul Nainani

“Waste not, want not.” can be explained as “if you are not wasteful with the resources you have now, then at a later date you will have those resources to use as you want and need. By not wasting, you...

16 Elo 20231h 2min

Ep. 277 - Need for performing spaces with Atul Kumar

Ep. 277 - Need for performing spaces with Atul Kumar

Peter Brook the legendary English theatre and film director once said, ********“I can take any empty space and call it a bare stage. A man walks across this empty space whilst someone else is watching...

9 Elo 202333min

Ep. 276 - “The Promise” documentary making with Jan Schmidt Garre (Part 2)

Ep. 276 - “The Promise” documentary making with Jan Schmidt Garre (Part 2)

Welcome back to Part 2. We were in conversation with Jan Schmidt Garre, film maker, producer and founder of PARS MEDIA. They make high-quality documentaries and feature films with a focus on classical...

2 Elo 202332min

Ep. 275 - Documentary making with Jan Schmidt Garre (Part 1)

Ep. 275 - Documentary making with Jan Schmidt Garre (Part 1)

“In feature films, the director is God; in documentary films, God is the director.” Alfred Hitchcock. Welcome to this 2 part series with Jan Schmidt Garre. First part is about “Making a documentary” a...

26 Heinä 202343min

Ep. 274 - Designing Trucks with Sathiya Seelan Gangaasalam

Ep. 274 - Designing Trucks with Sathiya Seelan Gangaasalam

Maa kaa aashirwaad, OK TATA Bye Bye, Hum Do Hamare Do, Mera Bharat Mahan - Sounds familiar? I am talking about the slogans written behind the truck. But we are not going to discuss those, rather the h...

19 Heinä 202352min

Suosittua kategoriassa Yhteiskunta

olipa-kerran-otsikko
i-dont-like-mondays
sita
siita-on-vaikea-puhua
kaksi-aitia
gogin-ja-janin-maailmanhistoria
uutiscast
poks
antin-palautepalvelu
kolme-kaannekohtaa
aikalisa
yopuolen-tarinoita-2
rss-murhan-anatomia
mamma-mia
rss-nikotellen
meidan-pitais-puhua
rss-haudattu
rss-palmujen-varjoissa
loukussa