Why it Worked: The 'Otto' Surprise
Ankler Agenda16 Tammi 2023

Why it Worked: The 'Otto' Surprise

Host Sean McNulty sits with Josh Greenstein, president of Sony’s Motion Picture Group, to break down the studio’s latest theatrical success, Tom Hanks’ A Man Called Otto (a $15 million opening weekend). The two dig into Greenstein’s out-of-the-box marketing campaigns that reached Otto’s broad demographic — from AARP screenings, to an advent calendar, to Hanks’ TikTok debut. Greenstein also talks the studio’s new deal with Legendary, the upcoming Spider-man movie and CEO Tom Rothman’s strategy for making movies. Says Greenstein, “We’re really trying to bring all audiences into the tent.” This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit theankler.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(243)

Netflix is Growing. Just Not in the U.S.

Netflix is Growing. Just Not in the U.S.

Netflix took a victory lap on Tuesday with its Q3 earnings report that revealed — surprise! —the company beat its revenue forecast (or, as host Sean McNulty likes to say, Netflix underpromised and ove...

19 Loka 202230min

'The Writers Guild Wants a Time Machine'

'The Writers Guild Wants a Time Machine'

With a potential WGA strike on the horizon, can the chasm between studios and angry writers be bridged? Hosts Sean McNulty, Richard Rushfield and Tatiana Siegel are joined by Martini Shot host (and WG...

7 Loka 202248min

Awards Shows' Last Stand

Awards Shows' Last Stand

Viewership for Hollywood awards shows is plummeting. Hosts Janice Min, Tatiana Siegel and Sean McNulty survey the rocky terrain that’s led to the Golden Globes’s shaky one-year NBC deal (far less than...

23 Syys 202245min

P.R. vs. Journos: the Toronto Chill

P.R. vs. Journos: the Toronto Chill

Hosts Janice Min, Richard Rushfield, Tatiana Siegel and Sean McNulty take stock of a new phenomenon on the festival circuit fest: the ever-shrinking and choreographed press conference (20:34). High-pr...

16 Syys 202235min

Emmys' Brutal Hangover

Emmys' Brutal Hangover

Oof — well, that’s an Emmys down. Today, hosts Sean McNulty and Richard Rushfield dissect the Emmys, and what it says about the streaming giants who stage their annual showdown over bragging rights wi...

13 Syys 202231min

The Forgotten Audience

The Forgotten Audience

What does America really want to watch? In recent years, Hollywood has become obsessed with prestige content — the kind, as host Richard Rushfield puts it, that entertainment executives can talk abou...

9 Syys 202249min

Streaming 2.0: Let's Make a Deal!

Streaming 2.0: Let's Make a Deal!

For the price of just a few coffee runs, you can access the entire Peacock catalogue – Sunday Night Football, Love Island, and all – for a full calendar year right now. That deep-cut offer ($20 for 12...

2 Syys 202258min

Mad at Zaz

Mad at Zaz

Rarely does an entertainment CEO become a trending topic on Twitter, but that’s exactly where Warner Bros. Discovery chief David Zaslav found himself this week as heat increases over his company’s lay...

26 Elo 202252min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-draivi
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
oppimisen-psykologia
rss-rahamania
pomojen-suusta
rss-porssipuhetta
rss-lahtijat
rss-inderes
inderespodi
taloudellinen-mielenrauha
ostan-asuntoja-podcast
kasvun-kipuja
rss-h-asselmoilanen
herrasmieshakkerit
rss-bisnesta-bebeja