Venture Adaptation: Jupiter Intel and the Emerging Business of Climate Change

In episode 67 of America Adapts, Doug Parsons talks with Rich Sorkin, CEO and Co-Founder of Jupiter Intel. Rich shares the history of Jupiter Intel as a silicon valley start up and his short and long term goals in this emerging field. Doug and Rich discuss Jupiter's core business of risk modeling and the uncertainties associated with future modeling. They also talk about emerging businesses in the adaptation sector and the role of profit making entities like Jupiter and the 'wild wild west' mentality that exists in some areas of future modeling. These topics and much more!

Bonus: Doug hosts Claire Wayner, a Baltimore area teen who is leading efforts to recruit youth for the upcoming Zero Hour Climate March. Be inspired by her story!

Topics in this episode:

• How businesses can avoid a repeat of the 2008 meltdown through climate smart planning;
• Understanding climate risks and profiting off it;
• Media generated by Jupiter Intel's approach;
• Are businesses truly risk adverse?
• Is short term climate modeling reliable?
• Is Florida behaving rationally when it comes to business risk?
• And much more!

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Links in this episode:
https://jupiterintel.com/services/
https://www.nytimes.com/2018/02/23/climate/mapping-future-climate-risk.html
https://www.washingtonpost.com/news/capital-weather-gang/wp/2018/04/09/how-a-small-start-up-firm-wants-to-revitalize-climate-change-research/?noredirect=on&utm_term=.93de202ad113
https://www.sfchronicle.com/business/article/Startups-in-the-spotlight-Jupiter-Intelligence-12869977.php#photo-15465073
https://www.washingtonpost.com/?utm_term=.b8efe5d18edc
https://www.fastcompany.com/40531599/this-startup-calculates-the-climate-risks-for-specific-blocks-and-buildings
http://thisiszerohour.org/the-march/
http://www.climatemonitor.tv/

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