Deciphering Data from the Malaysian Advertising Sector | Edgar Lim
REKA Narrative23 Maalis 2021

Deciphering Data from the Malaysian Advertising Sector | Edgar Lim

Many of us don't truly realize how many advertisements we encounter on a daily basis, especially when we live in an era of digital advertisements on a multitude of platforms, from space as personal as your smartphone to one as public as the digital out-of-home advertising on billboards and train stations. Follow this episode of REKA Narrative as we chat with our special guest, Edgar Lim, the Executive Director at AIMs Research to imagine the innovation of advertisements once companies are able to gather data from all these advertisement platforms and fully utilize the data to create better-targeted ads from the gathered segmentation.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(23)

The Future of Autonomous Vehicle | Dr. Zulkifli bin Zainal Abidin

The Future of Autonomous Vehicle | Dr. Zulkifli bin Zainal Abidin

"You need a mindset where you can produce things independently to move forward and grow." -Dr. Zulkifli bin Zainal Abidin- In this episode our guest is Dr. Zulkifli bin Zainal Abidin who is a Robotic...

22 Joulu 202242min

The Future of Education, Virtual Classrooms and Courses | Syahida Johan

The Future of Education, Virtual Classrooms and Courses | Syahida Johan

"When it comes to education, it's about creating a wholistic approach above everything else." -Syahida Johan- In this episode our guest is Syahida Johan, a creative writing lecturer who shares with u...

15 Joulu 202237min

How Social Media Changed The Media Content Landscape | Zulaikha Zulkiflee

How Social Media Changed The Media Content Landscape | Zulaikha Zulkiflee

"Social media has exposed me to so many things such as politic, social issues such as racism and it's really helped me grow as a person and content writer" -Zulaikha Zulkiflee- Our guest for this epi...

8 Joulu 202233min

 Finding Truth and Clarity In The Age of Misinformation | Edika Amin

Finding Truth and Clarity In The Age of Misinformation | Edika Amin

"It's the people first and how they use the tools because the tools are already out there. It's a social norms thing and this is what dictates people's behaviour online. Do the back work, if you read ...

1 Joulu 202234min

Building People and Talent in the Age Of Automation | Marcus Lim

Building People and Talent in the Age Of Automation | Marcus Lim

“Everyone has a mental process, they’re just not aware of it. But they may not be aware of it, and therefore they can’t tweak it. If we’re aware of our mental process, then we can tweak our physical p...

14 Loka 202257min

From Unemployed to a Data Scientist and The Importance of Data in Organisations | Irfan Noordin

From Unemployed to a Data Scientist and The Importance of Data in Organisations | Irfan Noordin

Episode guest: Irfan Noordin, Data Scientist. In this episode, Irfan shares with us the story of how becoming a Data Scientist was a career pivot from engineering due to him needing employment. I...

17 Syys 202227min

Storytelling to Grow Businesses On The Digital Platform | Richard Ker

Storytelling to Grow Businesses On The Digital Platform | Richard Ker

"There are many entrepreneurs with great products, but they're not sure how to tell their stories and market their product." -Richard Ker- Richard Ker is our guest for this episode. Richard is a digi...

8 Syys 202235min

How To Find Rezeki In The Digital Age | Your Bro Taufiq

How To Find Rezeki In The Digital Age | Your Bro Taufiq

During the pandemic, we saw a rise in interest in fitness among people. Many have started taking their health more seriously and Bro Taufiq is one of those people who has helped many on their fitness ...

1 Syys 202230min