The Steve Harvey Morning Show3 Syys 2024

Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The Chair of Stuckey’s. A pecan snack and candy company based in Wrens, GA. She is also the author of “Unstuck: Reviving an American Icon.” Stuckey’s growth lies in their partnership with almost 5,000 retailers nationwide that sell their delicious pecan snacks and candies.

Questions About the Company’s History and Legacy:

Stuckey's has such a rich history. Can you share what initially inspired the rebirth of the brand after all these years?
How does social media on LinkedIn work?
The Power of Marketing and Branding.
What strategies did you implement to turn Stuckey’s around and bring it back to the forefront of the market?
Acquiring a pecan manufacturing facility was a major step. How has owning this facility impacted your product offerings and business growth?
What role does innovation play in the resurgence of Stuckey’s, especially in terms of product development and marketing?

Questions About Branding and Marketing:

Stuckey’s is known for its nostalgic appeal. How do you balance honoring that nostalgia while also appealing to modern consumers?
How important has social media and digital marketing been in the rebirth of Stuckey’s?

Questions About Leadership and Vision:

What’s your long-term vision for Stuckey’s, and how do you plan to continue the momentum you’ve built?
What advice would you give to other entrepreneurs wanting to start their own business?

Questions About Partnerships and Community:

How have partnerships with retailers and other brands contributed to the comeback of Stuckey’s?
Stuckey’s has deep roots in Georgia. How important has the local community been in your company’s resurgence?
Can you share any upcoming collaborations or new product launches that will be part of Stuckey’s comeback story?

It all started with a borrowed Model A Ford and a $35 loan

With that, W.S. “Sylvester” Stuckey, Sr. founded Stuckey’s as a roadside pecan stand along Highway 23 in Eastman, GA in 1937. With that Ford that he retrofitted to haul pecans and the loan (from his grandmother), W.S. drove around the countryside and bought pecans from local farmers to sell at his stand, along with local honey and souvenirs. His wife, Ethel, added her delicious homemade candies – southern delicacies like pralines, Divinities, and our iconic Pecan Log Rolls.

Through grit and determination, the Stuckeys grew the stores from these humble beginnings to a roadside empire. At its peak in the 1960s, the little pecan company had become an integral part of the American road trip. It boasted 368 stores in over 30 states, each offering kitschy souvenirs, clean restrooms, Texaco gas, and of course, our famous candies.

Stuckey’s also owned a candy plant in Eastman to allow for larger production of sweet treats, a trucking company, and a sign company that produced the 4,000 Stuckey’s billboards that dotted America’s highways. Stuckey’s merged with Pet Milk Co. in 1964 to add capacity and capital for the company to grow.

Decline and Rebound

W.S. Stuckey, Sr. died in 1977, the same year that Illinois Central Industries, a Chicago conglomerate, bought Pet Milk Co., and they began to close Stuckey’s stores across the country. Stuckey’s fell into a decline until 1984 when W.S. “Billy” Stuckey, Jr., son of the founder and a five-term Congressman from the 8th District of Georgia, acquired Stuckey’s and began to turn the company around.

Under Billy’s helm, the Stuckey’s Express concept – or a store within a store – was launched, and the company expanded to over 115 franchises in 17 states. The Eastman candy plant continued operations by a third-party contractor but was shuttered in 2009 during the Recession, although Stuckey’s branded candies continued to be produced by outside vendors.

In November of 2019, Ethel “Stephanie” Stuckey, Billy’s daughter, took over as CEO of Stuckey’s. In August of 2020, Stuckey’s acquired Front Porch Pecans, a pecan snack company that sells to domestic and foreign markets, including grocery channels in the Southeast U.S. With this merger, Stuckey’s gained management support with R.G. Lamar as new President to run Stuckey’s with Stephanie.

In January of 2021, Stephanie and R.G. acquired a pecan manufacturing facility in Wrens, Georgia to drive growth of the company through snack and candy making. Later that year, they added a third equity owner, Ted Wright, a marketing professional based in Atlanta.

Today, Stuckey’s is making a comeback, thanks to reinventing the brand as a pecan snack and candy company. They are once again making the delicious products that Ethel first made in her country kitchen, and Sylvester sold at his roadside stand. There are still 13 original blue roof Stuckey’s stores in operation. These stores are not owned or operated by the parent corporation but are licensed to sell our products and remain an important part of our past and story.

Stuckey’s growth lies in our partnership with almost 5,000 retailers nationwide, including Hobby Lobby, Bealls, Ingles, Wawa, TravelCenters of America, and others, that sell our delicious pecan snacks and candies. The company also maintains an online store, a fundraising business, and a corporate gift program.

In August of 2022, R.G. Lamar, Jr. transitioned to the role of CEO, and Stephanie Stuckey assumed the role of Chair. They continue to run the day-to-day operations of Stuckey’s, with R.G. driving internal growth and Stephanie being the external face of the brand. From a humble pecan stand to a nationwide brand, the future looks bright for Stuckey’s.

Look for our products soon in a store near you — and be part of our comeback journey! #SHMS, #STRAW, #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

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The Steve Harvey Morning Show for Wednesday, September 24th, 2025: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Bump & Grind" | Ask The RTLO & Junior | Special Guest: Sheryl Underwood Parts 1-3 | Nephew Tommy's Prank - "Bump & Grind" | Strawberry Letter - "The Kitchen & The Bedroom" Parts 1-2 | Sports Talk With Junior | Social Media Advice | Wellness Wednesday sponsored by Pfizer | Would You Rather | Nephew Tommy's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

24 Syys 20251h 31min

Brand Building: How to convert your side hustle to your main business.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lamar Tyler. 🎯 Purpose of the Interview To spotlight Lamar Tyler’s entrepreneurial journey, the growth of his platform Traffic, Sales & Profit (TSP), and to share actionable insights for Black entrepreneurs on building scalable, profitable businesses from side hustles. 🧭 Key Themes & Takeaways 1. Branding with Purpose Lamar emphasizes the importance of clear, relatable branding. His previous brand, Black and Married with Kids, succeeded because the name instantly resonated with its audience. Quote: “If they can hear the name, they can see it and say, ‘Hey, that’s for me.’” 2. Side Hustle to Main Hustle Most Black entrepreneurs start businesses while working full-time jobs. Success requires treating the side hustle like a real business from day one. Quote: “There is no perfect time. The time to get started is now.” 3. Consistency & Growth TSP’s first event in 2016 had only 47 attendees, half of whom came for free. Growth came from consistency and listening to the community. Quote: “Sometimes all you need is confirmation.” 4. Customer Experience & Branding Inspired by Disney’s “unexpected touchpoints,” Lamar expanded branding beyond the event space to include the hotel exterior and even airport baggage claim. Quote: “We brand everything from the lobby to the pool… to make it feel like home.” 5. Faith & Execution Faith plays a central role in Lamar’s business philosophy. He encourages entrepreneurs to act on the opportunities they pray for. Quote: “You pray to get the opportunity, now you want to do all the work too.” 6. Scaling vs. Growing Growth increases revenue and expenses; scaling increases revenue without proportional expense growth. TSP Scale is a new event focused on helping businesses reach this level. Quote: “Scale is where the real money comes in.” 7. Lever-Driven Growth System Lamar outlines systems for: Proposal processes Upselling Referral systems Creating experiences that justify premium pricing Quote: “If you create an experience around what you do, you can charge two, three, four times more.” 8. Platform & Community Lamar transitioned from doing all the speaking to empowering others in his community. He believes in giving others a platform to grow. Quote: “Too many artists try to hold on too tight… and miss out on the blessing.” 🌟 Notable Guests & Surprises at TSP Events Surprise appearances by Magic Johnson, Issa Rae, Master P, Jermaine Dupri, Janice Bryant Howroyd, and Ambassador Andrew Young. Quote: “If you want to be it, you need to see it.” 📍 Event Details New Event: TSP Scale Location: Atlanta Westin Gwinnett, Gwinnett County, GA Website: TSPScale.com #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

24 Syys 202532min

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The Steve Harvey Morning Show for Monday, September 22nd, 2025: Steve Harvey's Morning Inspiration | Show Open - Is It Ok To Kill A Dream | The Pastors With A Word From The Book Of (Whitney) Houston | Ask The CLO | Entertainment News | One Of Akon's Wives Files For Divorce | Sista O'Dell | Nephew Tommy's Prank - "Faye Allen - Drug Test" | Strawberry Letter - "He Shouldn't Be In My Purse" Parts 1-2 | Sports Talk With Junior | Social Media Advice | Jeezy Vegas Residency | Would You Rather | Steve Harvey's Closing Remarks...About His CoworkersSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

22 Syys 20251h 31min

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17 Syys 20251h 32min

Overcoming the Odds: A self-taught filmmaker lands overall deal with Tyler Perry Studios.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Courtney Glaudé. 📝 Summary of the Interview Courtney Glaudé, an award-winning filmmaker, writer, and director from Houston, Texas, joined Rushion McDonald to discuss his creative journey, his role in Tyler Perry’s production universe, and his passion for storytelling. Glaudé is the writer, director, and producer for Season 4 of Zatima on BET+, and he holds an overall deal with Tyler Perry Studios, a rare and powerful endorsement of his talent. The conversation explored his roots, creative process, mentorship under Tyler Perry, and his commitment to emotionally gripping narratives that tackle complex social issues. 🔑 Key Takeaways 1. Tyler Perry’s Mentorship & Overall Deal Glaudé was entrusted with writing, directing, and producing Season 4 of Zatima. Tyler Perry gave him full creative control, saying: “You like Zatima? It’s yours.” The overall deal means Perry funds Glaudé’s projects and helps pitch them to major streaming platforms. 2. Creative Process & Directing Style Glaudé writes with the shot in mind, visualizing scenes as he scripts. He adapts creatively when budget or location constraints arise. His style is thriller-driven, even when tackling emotional or social themes like dementia. 3. Zatima Season 4 The show centers on Zach and Fatima’s relationship, exploring real-life romantic challenges. Glaudé brings a new emotional depth and rollercoaster storytelling to the series. He collaborates closely with the cast, who help maintain character authenticity. 4. Houston Roots & Hustle Mentality Raised in Fifth Ward, Houston, with Louisiana family roots. Self-taught filmmaker: learned through books, Google, and observing professionals. Hustle and persistence were key: “If someone told me no, I figured out how to do it myself.” 5. Breakthrough with Monique His indie thriller The Reading, starring Monique, became the #1 film on BET+. This success led to his introduction to Tyler Perry and the overall deal. 6. Legacy & Motivation Glaudé is driven by creating a legacy for his daughter. He wants to build a self-sustaining empire she can inherit. “I don’t feel like I work. I’m creating stories from my head.” 7. Social Impact Storytelling Tackles topics like mental health, trauma, and dementia through compelling narratives. Upcoming feature film Old Gray Mare explores dementia in a thriller format. 8. Tyler Perry Studios Experience Described as a “Disneyland for creators” with 12 sound stages and versatile sets. Efficient production model with on-site housing, catering, and rapid turnaround. Studios are rented by major productions like Black Panther and Coming to America. 💬 Notable Quotes “Just because God told it to me doesn’t mean He told it to everybody else.” “If you believe it, I’m not dreaming big enough.” “Tyler Perry Studios is like boot camp for creators.” “I want my films to make people feel something.” “I’m the person they tone down.” (on his intense storytelling style) #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

16 Syys 202532min

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