The Steve Harvey Morning Show3 Syys 2024

Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The Chair of Stuckey’s. A pecan snack and candy company based in Wrens, GA. She is also the author of “Unstuck: Reviving an American Icon.” Stuckey’s growth lies in their partnership with almost 5,000 retailers nationwide that sell their delicious pecan snacks and candies.

Questions About the Company’s History and Legacy:

Stuckey's has such a rich history. Can you share what initially inspired the rebirth of the brand after all these years?
How does social media on LinkedIn work?
The Power of Marketing and Branding.
What strategies did you implement to turn Stuckey’s around and bring it back to the forefront of the market?
Acquiring a pecan manufacturing facility was a major step. How has owning this facility impacted your product offerings and business growth?
What role does innovation play in the resurgence of Stuckey’s, especially in terms of product development and marketing?

Questions About Branding and Marketing:

Stuckey’s is known for its nostalgic appeal. How do you balance honoring that nostalgia while also appealing to modern consumers?
How important has social media and digital marketing been in the rebirth of Stuckey’s?

Questions About Leadership and Vision:

What’s your long-term vision for Stuckey’s, and how do you plan to continue the momentum you’ve built?
What advice would you give to other entrepreneurs wanting to start their own business?

Questions About Partnerships and Community:

How have partnerships with retailers and other brands contributed to the comeback of Stuckey’s?
Stuckey’s has deep roots in Georgia. How important has the local community been in your company’s resurgence?
Can you share any upcoming collaborations or new product launches that will be part of Stuckey’s comeback story?

It all started with a borrowed Model A Ford and a $35 loan

With that, W.S. “Sylvester” Stuckey, Sr. founded Stuckey’s as a roadside pecan stand along Highway 23 in Eastman, GA in 1937. With that Ford that he retrofitted to haul pecans and the loan (from his grandmother), W.S. drove around the countryside and bought pecans from local farmers to sell at his stand, along with local honey and souvenirs. His wife, Ethel, added her delicious homemade candies – southern delicacies like pralines, Divinities, and our iconic Pecan Log Rolls.

Through grit and determination, the Stuckeys grew the stores from these humble beginnings to a roadside empire. At its peak in the 1960s, the little pecan company had become an integral part of the American road trip. It boasted 368 stores in over 30 states, each offering kitschy souvenirs, clean restrooms, Texaco gas, and of course, our famous candies.

Stuckey’s also owned a candy plant in Eastman to allow for larger production of sweet treats, a trucking company, and a sign company that produced the 4,000 Stuckey’s billboards that dotted America’s highways. Stuckey’s merged with Pet Milk Co. in 1964 to add capacity and capital for the company to grow.

Decline and Rebound

W.S. Stuckey, Sr. died in 1977, the same year that Illinois Central Industries, a Chicago conglomerate, bought Pet Milk Co., and they began to close Stuckey’s stores across the country. Stuckey’s fell into a decline until 1984 when W.S. “Billy” Stuckey, Jr., son of the founder and a five-term Congressman from the 8th District of Georgia, acquired Stuckey’s and began to turn the company around.

Under Billy’s helm, the Stuckey’s Express concept – or a store within a store – was launched, and the company expanded to over 115 franchises in 17 states. The Eastman candy plant continued operations by a third-party contractor but was shuttered in 2009 during the Recession, although Stuckey’s branded candies continued to be produced by outside vendors.

In November of 2019, Ethel “Stephanie” Stuckey, Billy’s daughter, took over as CEO of Stuckey’s. In August of 2020, Stuckey’s acquired Front Porch Pecans, a pecan snack company that sells to domestic and foreign markets, including grocery channels in the Southeast U.S. With this merger, Stuckey’s gained management support with R.G. Lamar as new President to run Stuckey’s with Stephanie.

In January of 2021, Stephanie and R.G. acquired a pecan manufacturing facility in Wrens, Georgia to drive growth of the company through snack and candy making. Later that year, they added a third equity owner, Ted Wright, a marketing professional based in Atlanta.

Today, Stuckey’s is making a comeback, thanks to reinventing the brand as a pecan snack and candy company. They are once again making the delicious products that Ethel first made in her country kitchen, and Sylvester sold at his roadside stand. There are still 13 original blue roof Stuckey’s stores in operation. These stores are not owned or operated by the parent corporation but are licensed to sell our products and remain an important part of our past and story.

Stuckey’s growth lies in our partnership with almost 5,000 retailers nationwide, including Hobby Lobby, Bealls, Ingles, Wawa, TravelCenters of America, and others, that sell our delicious pecan snacks and candies. The company also maintains an online store, a fundraising business, and a corporate gift program.

In August of 2022, R.G. Lamar, Jr. transitioned to the role of CEO, and Stephanie Stuckey assumed the role of Chair. They continue to run the day-to-day operations of Stuckey’s, with R.G. driving internal growth and Stephanie being the external face of the brand. From a humble pecan stand to a nationwide brand, the future looks bright for Stuckey’s.

Look for our products soon in a store near you — and be part of our comeback journey! #SHMS, #STRAW, #BEST

Support the show: https://www.steveharveyfm.com/

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Brand Building: He turned childhood homemade ice cream memories into a profitable business.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Yahya Muhammad. Topic: Entrepreneurship, legacy, and community impact through his ice cream business, Shawn Michelle’s Homemade Ice Cream Yahya Muhammad shares his journey from tasting unforgettable homemade ice cream as a child to founding one of Chicago’s most beloved ice cream brands. His story is one of perseverance, cultural pride, and community service, rooted in faith and inspired by family and fraternity. 🎯 Purpose of the Interview Highlight Yahya’s entrepreneurial journey and the founding of Shawn Michelle’s Homemade Ice Cream. Inspire small business owners and creatives to pursue their passions despite obstacles. Showcase the importance of community engagement and mentorship. Celebrate Black excellence and cultural legacy through food and service. 🔑 Key Takeaways 🍨 The Origin Story Inspired by a woman selling homemade ice cream in Avalon Park, Chicago. Spent six years perfecting his own recipe. First flavor: Honey Cinnamon Graham Cracker “I had no idea it would take about six years to learn how to make it.” 🎓 Education & Influence Holds a Master’s in Sociology from Western Illinois University. Influenced by teachings of Elijah Muhammad and Minister Louis Farrakhan. Member of Omega Psi Phi Fraternity, which instilled discipline and perseverance. “I learned principles… immutable principles that I’ve been striving to apply.” 🚗 From Trunk to Storefront Started selling ice cream out of the trunk of his car in 1996. Grew from renting a room in a beauty salon to multiple storefronts. Now operates in Bronzeville, a historic Chicago neighborhood. “I didn’t even have a business license… I just believed.” 🏆 Signature Flavors Known for nostalgic, Southern-inspired flavors: Grandma’s Old-Fashioned Vanilla Banana Pudding Georgia Peach Cobbler Bourbon Butter Pecan Southern Black Walnut “Our goal is to take you right back down memory lane.” 💡 Business Philosophy Focuses on customer experience over product. Staff are trained as helpers, not just workers. Emphasizes service, quality, and pricing — but prioritizes service. “The food is not the number one thing. The number one thing is the service.” 🌍 Community Impact Grew up in an underserved area of Chicago. Hires from the community and mentors youth. Dedicated the business to his late sister, Shawn Michelle, who inspired his culinary journey. “I want to be a part of that inspiration… to give the baton to the next generation.” 📈 Expansion Plans Looking to expand to Atlanta, calling it “the Mecca.” Envisions taking the brand nationwide while maintaining its cultural and community roots. “The future of Shawn Michelle’s is to be national.” 💬 Memorable Quotes “Faith over fear — I believed, I committed, I accepted the challenge.” “You have to see something different to be something different.” “I don’t have workers. I have helpers.” “I want to be a part of that that helps give them a new idea.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

9 Syys 202534min

FULL SHOW: What Is Shreking?, Strawberry Letter: On Campus Clowning - 09.08.25

8 Syys 20251h 32min

FULL SHOW: Special Guests: 85 South Show, Strawberry Letter: His Focus Is On Other Women - 09.05.25

The Steve Harvey Morning Show for Friday, September 5th, 2025: Steve Harvey's Morning Inspiration | Show Open | Nephew Tommy's Run That Prank Back - "Mobile Baptism" | Ask The CLO | Special Guests: 85 South Show - Chico Bean, Karlous Miller, & DC Young Fly Parts 1-3 | Nephew Tommy's Prank - "Repass Chicken" | Strawberry Letter - "His Focus Is On Other Women" Parts 1-2 | Sports Talk With Junior | Social Media Advice | Ready To Love Update From Tommy | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

5 Syys 20251h 32min

FULL SHOW: Are Zodiac Traits Real?, Strawberry Letter: I Should've Moved Before I Got Married - 9.04.25

4 Syys 20251h 32min

FULL SHOW: Welcome Back Junior, Strawberry Letter: My Husband Ruined My Summer - 09.03.25

The Steve Harvey Morning Show for Wednesday, September 3rd, 2025: Steve Harvey's Morning Inspiration | Show Open - Welcome Back, Junior | Nephew Tommy's Run That Prank Back - "I Left My Ring" | Ask The CLO | Entertainment News | Rudy Giuliani To Receive Presidential Medal Of Freedom | One Has To Go | Nephew Tommy's Prank - "I Left My Ring" | Strawberry Letter - "My Brother's Ex Wife On The Car" Parts 1-2 | Health Tips As Fall Approaches | Dating Expectations | Move To A Retirement Home Early? | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

3 Syys 20251h 32min

FULL SHOW: Living Your Dream, Strawberry Letter: My Brother's Ex Wife On The Car - 09.02.25

The Steve Harvey Morning Show for Tuesday, September 2nd, 2025: Steve Harvey's Morning Inspiration | Show Open - Stop Worrying | Nephew Tommy's Run That Prank Back - "Your Son Didn't Make The Team" | Ask The CLO | How Has Your Boss Helped You Live Your Dream? | Would You Rather | Steve Harvey's Voicemail | Nephew Tommy's Prank - "I Left My Ring" | Strawberry Letter - "My Brother's Ex Wife On The Car" Parts 1-2 | Health Tips As Fall Approaches | Dating Expectations | Move To A Retirement Home Early? | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

2 Syys 20251h 31min

Uplift: She helps women of color overcome burnout and reconnect with their purpose.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charisse M. Williams. 🎯 Purpose of the Interview To explore Charisse Williams’ journey from law and nonprofit leadership to becoming a certified leadership and wellbeing coach. The interview highlights her work with women of color through her brand Everyday Yellow Sanctuary, her book The Joy of Thriving While Black, and her mission to help others reclaim joy, clarity, and purpose. 🧠 Interview Summary 1. Background & Career Path Charisse is a lawyer by training who transitioned into nonprofit leadership. Her coaching journey began after a donor offered to pay for her to receive coaching, which transformed her life. She now helps women of color overcome burnout and reconnect with their purpose. Quote: “That coach was transformative for me… it planted the seed that maybe I would like to be the guide I wish I had.” 2. Everyday Yellow Sanctuary A community for trailblazing women of color to find joy and support. Inspired by her color-coded calendar where yellow represents joy and fun. Trademarked the brand after a branding expert recognized its potential. Quote: “Every day there has to be yellow… even a moment of joy in every single day.” 3. Coaching Philosophy Coaching is a partnership to help clients achieve specific goals. Focuses on asking the right questions to help clients unlock their own answers. Emphasizes clarity, confidence, and joy as outcomes. Quote: “Where are you now? Where do you want to be? What’s getting in the way?” 4. Mental Health & Social Justice 2020 was a turning point for Black mental health awareness. Her book was inspired by the trauma of witnessing police violence and the need for joy as resistance. Quote: “I was literally having nightmares about encounters with the police… I saw the hashtag Black Joy… and I got a download: write a book called Thriving While Black.” 5. Age & Fear Charisse started her business at age 48 and encourages others not to let age be a barrier. Most of her clients are in their 40s and 50s, seeking transformation and fulfillment. Quote: “It is not too late and you are not too old.” 6. Burnout & Overperformance Burnout is common among women of color due to societal pressure to overperform. Differentiates high performance (healthy ambition) from overperformance (driven by unworthiness). Quote: “Overperformance is trying to outrun unworthiness… we need to do some unlearning.” 7. Dream in Color Visioning Framework A tool to help clients articulate what a meaningful life looks like across multiple dimensions: career, relationships, joy, spirituality, etc. Encourages intentional planning and action toward that vision. Quote: “Pain pushes until the vision pulls.” 8. Community & Accountability The sanctuary offers weekly check-ins, goal setting, and accountability. Research shows that writing and speaking goals increases success rates dramatically. Quote: “If you have a vision, a plan, and accountability, your success can go up by 95%.” ✅ Key Takeaways Coaching is transformative and helps unlock clarity and purpose. Joy is essential and should be intentionally cultivated daily. Mental health matters, especially for communities of color. Age is not a limitation—transformation can happen at any stage. Burnout is real, and overperformance is often rooted in deeper issues. Community support and accountability are powerful tools for growth. Intentional living through frameworks like Dream in Color can lead to lasting change. 📚 Resources & Links Website & Community: charissemwilliams.com/community Book: The Joy of Thriving While Black – available on Bookshop and other retailers. #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

2 Syys 202532min

FULL SHOW: Happy Labor Day, Strawberry Letter: He's A Totally Different Man At Night - 09.01.25

The Steve Harvey Morning Show for Monday, September 1st, 2025: Steve Harvey's Morning Inspiration | Show Open - Getting Started | Nephew Tommy's Run That Prank Back - "Can I Borrow Your Freezer" | Ask The CLO | Crying In A Job Interview | Would You Rather | Things you Say To Yourself To Keep From Going Off On Someone | Nephew Tommy's Prank - "Your Son Didn't Make The Team" | Strawberry Letter - "He's A Totally Different Man At Night" Parts 1-2 | Steve Harvey's Voicemail | Micromanaging The Grill | Ice Cream For Breakfast | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

1 Syys 20251h 32min

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