Entrepreneur: Attorney Jalene Mack discusses ten tips on developing your business.

Entrepreneur: Attorney Jalene Mack discusses ten tips on developing your business.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Attorney Jalene Mack

Widely known as “America’s Favorite Entertainment Attorney.” The episode focuses on protecting creative and business assets, avoiding scams, and building a solid foundation for success in the entertainment industry and beyond.

🎯 Key Themes & Takeaways 🔹 The Lure of the Bad Deal

  • Jalene warns about scammers posing as producers or financiers in the entertainment industry.
  • These individuals often:
    • Claim to have access to major networks or funding.
    • Ask creators to sign away rights or pay deposits under false pretenses.
    • Lack a verifiable digital footprint (e.g., no IMDb, LinkedIn, or credible references).
  • Rashawn emphasizes the danger of the “lottery mentality” — believing one deal will change everything.

🛡️ Legal Red Flags

  • Never assign your copyright without legal review.
  • Be cautious of contracts that require you to relinquish ownership or control.
  • Escrow accounts can be manipulated if you don’t control the signature authority.
  • Always verify the legitimacy of a deal and the people behind it.

🧠 Jalene Mack’s Top 10 Business Development Tips

  1. Identify Your Project

    • Know what you’re creating (film, TV, product, etc.).
    • Define the scope and format clearly.
  2. Make Sure You Have a Plan

    • Create a business and finance plan.
    • Know where your funding will come from and how it will be used.
  3. Form a Team

    • Surround yourself with experts (lawyers, accountants, producers).
    • Avoid “yes people” — you need honest feedback.
  4. Prepare a Budget

    • Hire a line producer or financial expert.
    • Account for everything: cast, crew, locations, marketing, etc.
  5. Form a Business Entity

    • Establish an LLC or corporation to protect your personal assets.
  6. Get an EIN (Employer Identification Number)

    • Required for tax and banking purposes.
  7. Open a Business Bank Account

    • Keep personal and business finances separate.
  8. Protect Your Assets

    • Register copyrights and trademarks.
    • Use NDAs (non-disclosure agreements) to safeguard ideas.
  9. Contracts

    • Always put agreements in writing.
    • Hire an attorney experienced in your specific industry (e.g., film, music, TV).
  10. Marketing

    • Don’t assume people will show up just because your product is good.
    • Build a brand and promote it strategically.

📚 Jalene’s Book

  • Title: The Business of Stage Screen and In Between
  • A practical guide for performers, playwrights, filmmakers, and entrepreneurs.

🗣️ Final Thoughts

  • Rushion praises Jalene’s decades-long expertise and her role in protecting creatives.
  • Jalene encourages listeners to invest in legal protection and business planning to avoid costly mistakes.

#AMI

#BEST

#STRAW

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Building Your Brand: She created the 60 Second Brow Kit & signature lipsticks, The Look by Joi.

Building Your Brand: She created the 60 Second Brow Kit & signature lipsticks, The Look by Joi.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Joi Mebane She is a trailblazing entrepreneur and beauty educator with over 21 years in the industry. As the visionary behind The Look by Joi, she’s crafted signature brow techniques and an innovative beauty line, featuring the popular 60 Second Brow Kit and signature lipsticks.   The Look by Joi is a leading beauty brand founded by acclaimed makeup artist Joi Mebane. Known for its innovative brow and beauty products, The Look by Joi empowers individuals to define their unique look with ease and confidence. Rooted in Joi’s artistry and extensive industry experience, the brand offers a curated selection of high-quality, user-friendly tools and cosmetics, from brow kits to vibrant lip colors. At The Look by Joi, we believe in effortless beauty that’s accessible to all, with each product designed to enhance natural features. From the runway to everyday, The Look by Joi is transforming beauty routines with expert innovation and a personalized touch.  1. Building The Look by Joi Brand    - Joi’s journey from makeup artist to entrepreneur, founding The Look by Joi to empower beauty professionals.    - The creation and success of her 60 Second Brow Kit and signature lipsticks as staple products.   2. Beauty Education and Mentorship    - Joi’s role as a beauty educator, with a community of over 10,000 professionals.    - Her mission to teach strategic business and self-care practices that help professionals succeed in beauty and business.   3. Global Inspiration and Product Development    - Joi’s travels abroad to source materials and gain inspiration for her beauty line.    - How her global perspective influences product design and enhances the brand’s self-care mission.   4. High-Profile Media Features and Bravo Appearance    - Joi’s media exposure on NBC, Fox News, and Bravo’s *Below Deck Mediterranean*.    - The impact of these appearances on brand visibility and credibility in the beauty industry.   5. Atlanta Fashion Week Partnership    - The Look by Joi’s exclusive makeup partnership with Atlanta Fashion Week, providing beauty services and brand exposure.    - Joi’s approach to leveraging high-profile events like Atlanta Fashion Week to strengthen brand awareness and influence.   6.Balancing Leisure, Business, and Self-Care    - Joi’s dedication to incorporating leisure and self-care into business, balancing work with wellness and travel.    - Tips on how other entrepreneurs can achieve similar balance in their careers.   7. Future Growth and Goals for The Look by Joi    - Joi’s vision for the brand’s growth, upcoming product lines, and new initiatives.    - Long-term goals for expanding her influence in beauty education and product innovation. #SHMS #BEST #STRAWSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

9 Joulu 202422min

Uplift: Provides financial, emotional and career support for healthcare workers.

Uplift: Provides financial, emotional and career support for healthcare workers.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Shelli Ann McKenzie. She is a dynamic advocate for healthcare professionals, entrepreneur, and founder of Help for Healthcare Professionals (HHCP). With a background in nursing and a deep understanding of the unique challenges faced by those in the medical field, Shelli created HHCP to provide critical financial, emotional, and career support for healthcare workers. Through her organization, she has helped thousands of professionals navigate burnout, career transitions, and financial stress while advocating for better work-life balance in the industry. Shelli’s passion for empowerment and financial education makes her a sought-after speaker and thought leader in the healthcare and business communities. Help for Healthcare Professionals (HHCP) is a mission-driven organization dedicated to supporting the financial, mental, and professional well-being of healthcare workers. Recognizing the immense pressures faced by nurses, doctors, and frontline staff, HHCP offers tailored resources, financial literacy programs, and career guidance to help healthcare professionals regain control of their lives. Through advocacy, education, and direct assistance, HHP is revolutionizing how the healthcare workforce is supported—ensuring that those who dedicate their lives to saving others don’t have to struggle in silence. #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

7 Joulu 202427min

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Roscoe Wallace, Booty Drop, A Double Dose Of Would You Rather, and more!

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6 Joulu 20241h 31min

Building Your Business:  Gives advice on scaling your business for the future with the Director of MIEC.

Building Your Business: Gives advice on scaling your business for the future with the Director of MIEC.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Tiffany Bussey.  She is the founding Director of the Morehouse Innovation & Entrepreneurship Center.  They assist in the development of minority entrepreneurship.   The Morehouse Innovation & Entrepreneurship Center (MIEC) is a global model for higher education and industry collaborations to foster innovation and entrepreneurial leadership. Established in 2004 as a unit of Morehouse College, the Center has continually operated with an internal and external focus to promote innovation and entrepreneurship with people of color. Since its inception the Center has secured grants and contracts in excess of $50M and impacted over 2100 students.  Through the Department of Defense Mentor-Protégé Program we partnered with over 17 large mentoring corporations and assisted over 100 technology protégé growth companies nationwide. Our efforts of providing developmental assistance to these protege companies resulted in an increase in $20M in revenue and created over 150 new technology jobs. On Wednesday, December 11, 2024, MIEC will commemorate its 20th anniversary with the unveiling of the Building Black Business Report 2024 starting at 9 a.m. inside the Shirley A. Massey Executive Conference Center on the campus of Morehouse College. The report details an 18-month community engagement research initiative convening Atlanta-based Black business serving organizations. Immediately afterward, there will be a legacy impact luncheon to commemorate the significant impact MIEC has had on the transformation of Black entrepreneurship. The organization will also reveal its plans for a bold and influential future. Since 2004, MIEC has developed life-changing opportunities for more than 400 small businesses, resulting in more than $255 million in revenue growth and $35 million in capital access. Since its inception the Center has secured grants and contracts in excess of $50M and impacted over 2100 students.  Through the Department of Defense Mentor-Protégé Program we partnered with over 17 large mentoring corporations and assisted over 100 technology protégé growth companies nationwide. Our efforts of providing developmental assistance to these protege companies resulted in an increase in $20M in revenue and created over 150 new technology jobs. #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

5 Joulu 202428min

When Does Christmas Start For You?, Jameis Winston's Prayer, Ask The CLO, Would You Rather, & more!

When Does Christmas Start For You?, Jameis Winston's Prayer, Ask The CLO, Would You Rather, & more!

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

5 Joulu 20241h 31min

Ask The CLO, Top Pop Star Of The 21st Century, Who On The Show?, Would You Rather, and more!

Ask The CLO, Top Pop Star Of The 21st Century, Who On The Show?, Would You Rather, and more!

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

4 Joulu 20241h 31min

Ask The CLO, Arguments That Never Go Away, Social Media Advice, and more!

Ask The CLO, Arguments That Never Go Away, Social Media Advice, and more!

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

3 Joulu 20241h 31min

Church Complaints, Ask The CLO, Sista O'Dell, Last Day For Leftovers, and more!

Church Complaints, Ask The CLO, Sista O'Dell, Last Day For Leftovers, and more!

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

2 Joulu 20241h 31min

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