Making Billions: Lessons Learned From the King of the Thrill Pill Cult – Shaahin Cheyene

Making Billions: Lessons Learned From the King of the Thrill Pill Cult – Shaahin Cheyene

In this special Asprey Archive episode from 2023, we talk to Shaahin Cheyene.

Today’s guest is nothing short of a modern-day Willy Wonka for Generation X. He built a billion-dollar ecstasy business in the '90s and did not end up behind bars. That's a story you've got to hear. Shaahin Cheyene, not only dabbled in the wild world of herbal ecstasy but also managed to stay out of trouble despite being investigated by seven attorney generals. And get this, he wasn't even 18 when he pulled off these daring feats.

Shaahin's story doesn't stop there. Since those days, he's become an Amazon expert, successfully selling nootropics and a variety of other products on the platform. He's also a filmmaker and author of the book, “Billion: How I Became the King of the Thrill Pill Cult.”

From Fleeing Iran at the age of five to being homeless and living out of his car, Shaahin's journey is nothing short of remarkable. It's safe to say he's one of the most interesting individuals I've had the pleasure of interviewing.

We dive into Shaahin's captivating journey, exploring his transformation from a young criminal to a thriving entrepreneur. You’ll also learn about what went into his groundbreaking herbal ecstasy formula and how he managed to get his business off the ground. Along the way, we discuss the challenges of navigating the bureaucracy of big government, the importance of seeking help when needed, and the valuable lessons Shaahin learned from building and eventually exiting his herbal ecstasy empire.

We also delve into how he managed to run a nine-figure company selling on Amazon, the mindset benefits of Brazilian jiu-jitsu training, the power of curating ideas, and how you can strategically leverage podcasts as an entrepreneur. Join us on a ride you won't want to miss.

(01:47) How Shaahin Became the King of the Thrill Pill Cult

(07:36) Formulating Herbal Ecstasy & Building a Million-Dollar Business

(16:34) Navigating the Bureaucracy of Big Government

(28:04) Pro Tip for Entrepreneurs: Why It’s Important To Ask for Help

(32:09) What Cheyene Learned From Building & Exiting His Business

(37:29) What To Do When You Make Your First Million

(39:21) Scaling a 9-Figure Company Selling on Amazon

(45:05) Lessons From Martial Arts & Our Bets on Musk vs Zuckerberg

(54:03) The Tactical Advantage of Podcasting & Being a Curator of Ideas

(01:03:30) Media Training 101

Sponsors

LMNT | Free LMNT Sample Pack with any drink mix purchase by going to https://drinklmnt.com/dave.

Leela Quantum | Head to https://leelaq.com/DAVE for 10% off.

Resources

Website: shaahincheyenne.com

PodcastCola: podcastcola.com

Instagram: @shaahincheyene

Podcast: Business Story of the Week

LinkedIn: Shaahin Cheyene

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(1436)

Bulletproof Exec 37 w The Caltons.mp3

Bulletproof Exec 37 w The Caltons.mp3

The Caltons are among the world's leading experts on the topics of weight management, lifestyle medicine and micronutrient deficiency. Their high success rate working with adults and children to achieve sustainable weight loss and reverse health and disease conditions has made their consultancy highly sought after by celebrities, athletes and top corporate executives around the world. It is their belief that becoming micronutrient sufficient is the first step towards preventing and reversing many of today's most prevalent health conditions and diseases. In today's podcast, they discuss their new book, Rich Food, Poor Food, and go into a step-by-step guide of how to shop for food, make good choices, and discuss top micro-nutrient deficiencies.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Podcast #36:Hacking your Biome with uBiome's Jessica Richman

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Podcast #35: Bulletproof Your Nervous System with Jay Schroeder

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World-class strength and neurological conditioning authority, and creator of new technology that stimulates rapid nervous system and cellular improvements He has studied the greatest training systems of the world, not to find the successes but to establish the point at which they failed. He then put together his system of training to overcome these points of failure. He has traveled to Eastern bloc countries and developed working relationships with some of the most knowledgeable in the field. He has designed unique protocols for use with his device as well as the typical equipment in the gym setting, as they relate to rehab strength, injury prevention and elite athletic mastery. Elite level pro athletes pay more than $50,000 to train with Jay. He has designed unique protocols for use with the ARP as well as the typical equipment in the gym setting, as they relate to rehab strength, injury prevention and elite athletic mastery. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Podcast #34: The Perfect Health Diet with Paul Jaminet

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Podcast #33: Injury prevention and Wellness with Dr. Justin Marchegiani

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Dr. Justin Marchegiani is a graduate of the University of Massachusetts at Amherst with a B.S. degree in Kinesiology and Pre-medical studies. Dr. Justin has completed his Doctorate degree in Chiropractic Medicine from Life West University. Dr. Justin has completed post graduate study in the area of clinical nutrition, exercise and functional medicine so he can offer the most cutting edge techniques to help address his patient’s growing health care needs. Justin is head of Just In Health Wellness Clinic, a leading systems and functional medical provider who treats patients and athletes using biohacking and quantification. He can help you Bulletproof your game through education on injury prevention and performance enhancement! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Podcast #32: Hacking your Heart and Preventing Diabetes with Dr. Rocky Patel

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Dr. Patel is a Bulletproof Physician.  He is a family physician whose practice is focused on the prevention, early detection and treatment of Diabetes and Heart Attack.  He knows his stuff, he lost over 85 lbs practicing what he preaches. He uses Bulletproof diet principles in treating patients in his practice at risk for or who have developed diabetes and/or cardiovascular disease.   In addition, he is the chief medical officer for Heart Fit for Duty, providing similar services to the first responder community.  For those of you interested in WellnessFx in Arizona, he is a WellnessFX practitioner and his family medical practice is based in Gilbert, Arizona.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Podcast #31: Hack Your Sleep with Dr. Jonathan Wisor, Ph.D.

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Dr. Wisor is one of the foremost researchers on sleep and nervous system function.  His laboratory is funded by both the Department of Defense and the National Institute of Neurological Disorders and Stroke to apply molecular genetic and biochemical techniques to study sleep. Dr. Wisor comes on the show today to talk about how you can use biochemistry and the latest research to improve sleep and your quality of life. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Podcast #30: Sweet Potato Power with Ashley Tudor

Podcast #30: Sweet Potato Power with Ashley Tudor

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