721 | Leveraging AI for Social Advertising w/ Akvile Defazio

Welcome back to another episode of The EDGE, we've got lots of exciting Google news on the plate for this episode. SGE has new additional buildout around educational topics. Many in the U.S have conce...

23 Elo 202339min

Sarah McDowell joins the EDGE for her second segment this week. Sarah has a long history with podcasting, as she now co-hosts her fourth show, the SEO mindset podcast. In this episode, we look at navi...

18 Elo 202344min

Americans FEAR AI! Google and AI news is coming back at ya! Google's toned down HowTo and FAQ results, but fear not, they've launched a GA4 training course perfect for beginners… over a month after fu...

15 Elo 202338min

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset. Real...

14 Elo 202338min

We're back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength. ...

10 Elo 202338min

Long live the Radish King. Buckle up! Dr. Pete Meyers, marketing scientist at Moz, says the road ahead with AI might be a bumpy one. Find out why he thinks a little bit of panic might be in store for ...

7 Elo 202337min

Mordy's in a Box! Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues. A whirlwind of news, we covered X ad revenue (got to ha...

3 Elo 202345min

Guiding the Buyer's Journey After a long hiatus, Marketing Scientist Dr. Pete Meyers is back on the EDGE once again! As a marketing scientist at Moz, Dr. Pete specializes in monitoring the google algo...

2 Elo 202343min