721 | Leveraging AI for Social Advertising w/ Akvile Defazio

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content.

Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look at AI's evolving role in advertising, discussing creative tools like Canva's plugin with ChatGPT, and emphasizing the importance of strategic thinking and empathy in crafting impactful ads.

[00:10:37] AI Exploits Human-Like Errors For Authentic Advertising

[00:13:30] Creative Tools For Marketing

[00:14:17] Exploring AI Tools For Creative Design Solutions

[00:16:01] EDGE of the Web Title Sponsor: Site Strategics

[00:17:10] AI Prompts Transforming Artistic Creation And Education

[00:25:57] AI Emotion Synthesis Needs Stringent Governance Controls

[00:27:73] Ensure Cultural Accuracy With Inclusive, Checked Messaging

[00:31:53] Beginner AI Resources

[00:33:27] EDGE of The Web Sponsor: Wix Studio

[00:34:46] Upcoming Webinar Announcement

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/AkvileDeFazio

LinkedIn: https://www.linkedin.com/in/akdefazio/

Jaksot(844)

539 | Yet Even More Top SEO Mistakes w/ Olga Zarzeczna

539 | Yet Even More Top SEO Mistakes w/ Olga Zarzeczna

We are continuing with OlgaTober with the second of three episodes covering our interview with Olga Zarzeczna, one of the top SEO Audit specialists, today. We continued going through the list of top S...

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538 | News from the EDGE | Week of 10.10.2022

538 | News from the EDGE | Week of 10.10.2022

Andrew Optimisey jumps in to join Erin on the news this week! Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest! We take on articles fro...

13 Loka 202241min

537 | Top SEO Mistakes from Olga Zarzeczna

537 | Top SEO Mistakes from Olga Zarzeczna

Olga Zarzeczna joins the EDGE again to provide some fantastic insight into over a hundred SEO audits she has done. We have some of the top issues that she has seen, and you have it all here in the pod...

12 Loka 202232min

536 | News from the EDGE | Week of 10.3.2022

536 | News from the EDGE | Week of 10.3.2022

There were so many things from the Google Search On event! All the things! And we didn't cover nearly enough of them from Barry's article. But Mordy and Erin did dig into plenty of items from Search E...

6 Loka 202243min

535 | When "It Depends" Doesn't Cut It w/ Tyler Bain

535 | When "It Depends" Doesn't Cut It w/ Tyler Bain

Tyler Bain, project manager with Page One Power, joins Erin to create of drinking game with the use of analogies in project management! No, of course not, that would not be responsible of us (see belo...

5 Loka 202249min

534 | Images and Local Search w/Mike Blumenthal

534 | Images and Local Search w/Mike Blumenthal

Mike Blumenthal's second segment on the EDGE takes us into the realm of the value of image optimization for Local Search. It's a huge conversion factor for businesses that can be easy wins. Check out ...

27 Syys 202235min

533 | News from the EDGE | Week of 09.19.2022

533 | News from the EDGE | Week of 09.19.2022

Dug into Search Engine Land, Tech Crunch and yes, Bloomberg (the first one on deck) this week. Of course, we couldn't cover the bloody 5th Product Review Update from Google, as we recorded on Monday. ...

21 Syys 202224min

532 | Local Search Volatility and Google Accountability

532 | Local Search Volatility and Google Accountability

Mike Blumenthal, "Professor Maps" of the Local SEO community, catches up with the EDGE after some time to lay out the volatility he's seen in local search. Mike's been focused on the Google Business P...

20 Syys 202233min

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