Trajektory – a holistic view of sports sponsorship

Trajektory – a holistic view of sports sponsorship

With Yanni away in Hawai'i (working on the IRONMAN World Championship, rather than competing in it) Charlie took the reins of the podcast this week, welcoming Alex Kerr, CEO of Trajektory, to chat about sponsorship analytics in the sports industry. We’ve been tracking his company – which uses advanced AI and a dynamic valuation method to deliver more accurate media analytics – for a while, so it was great to get Alex on to dig into the business.

Along with our Head of Strategy, Andy Selby, Charlie and Alex explore the significance of data in driving revenue for both rights holders and brands, dig out success stories from Trajektory's client base, and explore the balance of providing a SaaS service and supporting customers through hands-on customer success teams. Based in Chicago, the company works with major brands and teams across the NFL, NBA, MLB, NHL and MLS.

Timestamps:

  • 06:15 – Intro to Trajektory
  • 11:00 – Client successes
  • 14:30 – Understanding brand objectives
  • 22:00 – Innovations around in-venue data tracking
  • 28:30 – Serving both sides of the market
  • 34:30 – Getting granular on reporting
  • 39:00 – The culture at Trajektory

Jaksot(85)

Athletes as content creators

Athletes as content creators

How are athletes becoming such great content creators? How are leagues and rights holders helping them to do this? We talk to social content tool Greenfly's CEO Daniel Kirschner and SailGP's CMO Tim G...

12 Loka 202052min

Data & elite sports performance with Jesus Perez & Tal Brown of Zone7

Data & elite sports performance with Jesus Perez & Tal Brown of Zone7

Data plays an increasing role in elite sports performance management. We chatted to Jesus Perez, assistant manager to Mauricio Pochettino at Tottenham Hotspur for five years, and Zone7’s Tal Brown abo...

30 Syys 20201h 6min

Sports Loft Member Series: an interview with PumpJack Dataworks CEO Nick Goggans

Sports Loft Member Series: an interview with PumpJack Dataworks CEO Nick Goggans

Our host Yanni Andreopoulos talks to the CEO of PumpJack Dataworks, Nick Goggans. They discuss the founding of the company, why data is valuable for sports teams and how they are helping the industry ...

14 Syys 202048min

Sports Loft Member Series: an interview with Slate COO Eric Stark

Sports Loft Member Series: an interview with Slate COO Eric Stark

Yanni Andreopoulos from Sports Loft chats to Slate's cofounder and COO Eric Starc for our member series. They discuss the company's founding, about Eric's experience at NFL and about the growing role ...

21 Elo 202032min

Future of fan experience with Satisfi Labs & KNVB

Future of fan experience with Satisfi Labs & KNVB

Yanni Andreopoulos from Sports Loft chats to Sports Loft member Satisfi Labs' CEO Donny White and the KNVB's captain of knowledge development and innovation, Giel Kirkels, about the future of the fan ...

5 Elo 202051min

Sports Loft Member Series: an interview with Prophet co-founders Dean Sisun and Jake Benzaquen

Sports Loft Member Series: an interview with Prophet co-founders Dean Sisun and Jake Benzaquen

Drew Barrand from Sports Loft and Prophet's co-founders Dean Sisun and Jake Benzaquen talk about what the secondary betting marketplace does, how the company has grown since inception and how they add...

17 Heinä 20209min

Sports Loft Member Series: an interview with Formalytics CEO Andrew Hall

Sports Loft Member Series: an interview with Formalytics CEO Andrew Hall

Drew Barrand from Sports Loft and Andrew Hall, CEO of Formalytics talk about how the company came to solving the problem of knowing whether you are getting better at football or not. Using AI, a phone...

17 Heinä 20209min

Sports Loft Member Series: an interview with Spalk CEO Ben Reynolds

Sports Loft Member Series: an interview with Spalk CEO Ben Reynolds

Drew Barrand from Sports Loft talks to Ben Reynolds, CEO and co-founder of Spalk. They chat about how the company was formed by friends on a sofa watching sport, what the company does to support broad...

17 Heinä 20209min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-rahamania
ostan-asuntoja-podcast
herrasmieshakkerit
rss-tarkeista-asioista-2
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-lahtijat
rss-rentotapaus
rss-sisalto-kuntoon
rss-seuraava-potilas
pomojen-suusta
sijoituspodi
rss-muutoksenanatomiaa-podcast
rss-uppoava-vn-laiva
rss-tyoelaman-timantteja