#7 How RevOps will take the driver’s seat in growth companies | Mintis Hankerson, HubSpot & Mikko Honkanen, Vainu

#7 How RevOps will take the driver’s seat in growth companies | Mintis Hankerson, HubSpot & Mikko Honkanen, Vainu

Scaling your company is often time-consuming and costly, and it may be hard to figure out the next steps. That's where Revenue Operations (RevOps) and Revenue Marketing (RevMark) come in. Tune in to listen to the discussion of Mintis Hankerson, Demand Management Director at HubSpot, and Mikko Honkanen, Co-founder at Vainu, about the upcoming trends affecting the day-to-day tasks of Revenue Operations professionals.

Expect to learn about:

-How can you apply RevOps to your company to increase leads and ROI?

-Why RevOps is the new hot role in B2B SaaS

-How to apply RevMar and RevOps in your team

-What the latest go-to-market trends are

-How data helps sales & marketing leaders build personalization at scale

This episode is a recording of a webinar hosted by HubSpot and Vainu on 1 December 2022.

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About Mintis Hankerson

Mintis has been working with RevOps and RevMar for more than 2 years at HubSpot and knows how to scale up Sales Excellence, Rep Productivity, and Marketing Demand by working smarter.

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#15 How to Manage Your HubSpot Data: Most Common Pitfalls & Best Practices | Lotte Nedergaard Lauridsen | Helion B2B

#15 How to Manage Your HubSpot Data: Most Common Pitfalls & Best Practices | Lotte Nedergaard Lauridsen | Helion B2B

In this episode of the Don't Blame the CRM podcast, Mikko Honkanen, Vainu co-founder, and Lotte Nedergaard Lauridsen, co-founder, partner & SaaS lead at Helion B2B, discusses the challenges and best p...

21 Helmi 202332min

#14 Avoid the Headache; Bring in RevOps NOW! | Eric Portugal Welsh, Demostack

#14 Avoid the Headache; Bring in RevOps NOW! | Eric Portugal Welsh, Demostack

“Bring RevOps in early. It creates less of a headache later”.And why is that, exactly? How to build a solid tech stack from RevOps point of view, and what does Demostack's tech stack look like? What's...

7 Helmi 202327min

#13 You'll Wish You'd Had Marketing Ops Sooner | Adam Holmgren, GetAccept

#13 You'll Wish You'd Had Marketing Ops Sooner | Adam Holmgren, GetAccept

In this episode of the Don’t Blame the CRM podcast, Mikko discusses with Adam Holmgren, Global Demand Generation Strategy Lead at GetAccept. Adam has been at the forefront of the Demand Generation mov...

31 Tammi 202331min

#12 How to Leverage HubSpot Workflows to Scale Up Your Business | Rune Aabo, Radiant

#12 How to Leverage HubSpot Workflows to Scale Up Your Business | Rune Aabo, Radiant

Why and how to build and leverage HubSpot Workflows to grow and scale up?In the 12th episode of the Vainu RevOps interview series, you'll get to hear concrete tips and use cases from a real HubSpot ex...

24 Tammi 202331min

#11 6 B2B Sales Trends in 2023 | Mikko Honkanen, Vainu

#11 6 B2B Sales Trends in 2023 | Mikko Honkanen, Vainu

In this episode, Mikko Honkanen, co-founder of Vainu, sums up our six key predictions for B2B sales trends in 2023 and what these trends actually mean for sales and marketing teams:1. From Siloed Ops ...

10 Tammi 202312min

#10 What SaaS Metrics Matter Most for Investors | Maxine Rior, Northzone

#10 What SaaS Metrics Matter Most for Investors | Maxine Rior, Northzone

Maxine Rior, VC at Northzone, joined Mikko Honkanen, Vainu co-founder, and Kaveh Rostampor, co-founder of Planhat, for a fireside chat to talk about what metrics matter most for investors and how to t...

27 Joulu 202218min

#9 Why RevOps Is the New Hot Role in B2B SaaS | Mikko Honkanen, Vainu

#9 Why RevOps Is the New Hot Role in B2B SaaS | Mikko Honkanen, Vainu

In this episode, Mikko Honkanen, co-founder of Vainu, shares his findings from the 50+ interviews he has had with RevOps leaders, e.g., why RevOps matters as a buying center, why is RevOps the new hot...

20 Joulu 202212min

#8 RevOps: Don't Throw Stones at the Sales Teams Navjit Bhamra, Lacework

#8 RevOps: Don't Throw Stones at the Sales Teams Navjit Bhamra, Lacework

“Don't throw stones at the [sales] teams, but actually get in the trenches with them and understand what it is that they're doing, going through…you start unlocking a lot of understanding around what ...

13 Joulu 202228min

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