#20 RevOps go-to-market strategy process in a nutshell | Wouter Dieleman
Don't Blame the CRM16 Touko 2024

#20 RevOps go-to-market strategy process in a nutshell | Wouter Dieleman

In this episode, Aamer Hasu and Wouter Dieleman discuss key strategies for optimizing Revenue Operations (RevOps).

Note: this episode contains a few of minutes of screensharing, which of course cannot be seen on a podcast. But we have this episode on our YouTube channel @vainuapp so you can check the screenshare there.

Segment 1: Understanding Your Audience

  • Learn how defining your Total Addressable Market (TAM) and Ideal Customer Profile (ICP) is crucial for aligning go-to-market strategies and optimizing budget allocation.

Segment 2: Delving into TAM, SAM, and SOM

  • Understand the differences between TAM, Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) and how tools like Vainu aid in strategic planning.

Segment 3: Engagement - Who Are Your Stars?

  • Explore methods for tracking engagement and the benefits of identifying highly engaged accounts using tools like HubSpot.

Segment 4: The Power of Data for Personalization

  • Discover how platforms like Vainu enhance data collection for personalized marketing approaches and better decision-making.

Join us for actionable insights to enhance your RevOps and GTM efforts!

---

Vainu specializes in providing relevant, reliable, and timely company data for B2B businesses and helps B2B professionals plan and execute effective sales and marketing initiatives at scale. To find out more about Vainu, visit https://www.vainu.com

Jaksot(38)

#7 How RevOps will take the driver’s seat in growth companies | Mintis Hankerson, HubSpot & Mikko Honkanen, Vainu

#7 How RevOps will take the driver’s seat in growth companies | Mintis Hankerson, HubSpot & Mikko Honkanen, Vainu

Scaling your company is often time-consuming and costly, and it may be hard to figure out the next steps. That's where Revenue Operations (RevOps) and Revenue Marketing (RevMark) come in. Tune in to l...

9 Joulu 202253min

#6 RevOps: Why It All Starts and Ends with People | Shantanu Shekhar, Gong

#6 RevOps: Why It All Starts and Ends with People | Shantanu Shekhar, Gong

In this episode of the Vainu RevOps interview series, we discussed with Shantanu Shekhar, Senior Director, Sales Strategy & Operations at Gong. Tune in to listen to Shantanu's thoughts about what are ...

6 Joulu 202229min

#5 Five Tips for Nordic Startups Wanting to Break Into the US | Kaveh Rostampor, Planhat

#5 Five Tips for Nordic Startups Wanting to Break Into the US | Kaveh Rostampor, Planhat

In this episode, you can listen to one of Nordic’s most experienced SaaS leaders, Kaveh Rostampor, co-founder of Planhat, discuss how you can enter the US market as a Nordic SaaS company. Where should...

29 Marras 202226min

#4 What it takes to succeed at RevOps | Conor Tully, Personio

#4 What it takes to succeed at RevOps | Conor Tully, Personio

Conor Tully, formerly of LinkedIn, Uber, and Glassdoor, has been working with strategy and operations since 2014 and is currently the Head of Strategy and Operations at Personio, a tech company that o...

22 Marras 202230min

#3 The Evolution from Silo Ops to Revenue Ops | Toni Holbein, Growblocks

#3 The Evolution from Silo Ops to Revenue Ops | Toni Holbein, Growblocks

In our third episode of the revenue operations series, we discussed with Toni Hohlbein, CEO and co-founder of Growblocks.Toni has been working with revenue operations for over a decade, long before it...

15 Marras 202230min

#2 SalesOps: Know your numbers | Teemu Ilola, Leadoo

#2 SalesOps: Know your numbers | Teemu Ilola, Leadoo

In the second episode of our revenue operations series, we discuss with Teemu Ilola, VP of Sales Operations at Leadoo. This time we dived into learning more about-What does a person with a SalesOps ti...

8 Marras 202218min

#1 RevOps in a high-growth B2B SaaS company | Ryan Milligan, QuotaPath

#1 RevOps in a high-growth B2B SaaS company | Ryan Milligan, QuotaPath

In this first episode of our podcast's Revenue Operations series, we interview Ryan Milligan, Senior Director of Revenue Operations at QuotaPath. We cover multiple topics, including:-Things I wish I k...

2 Marras 202226min

Why You Shouldn’t Ignore Your CRM | Business Growth Show | Aamer Hasu & Sam Dunning

Why You Shouldn’t Ignore Your CRM | Business Growth Show | Aamer Hasu & Sam Dunning

► Why your CRM is so important for B2B marketing✔ Why you should be data-driven!🎧 Have a listen to Aamer & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insight...

18 Loka 202228min

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