#23 The importance of being data-driven in B2B sales | Johanna Korhonen | Dear Lucy

#23 The importance of being data-driven in B2B sales | Johanna Korhonen | Dear Lucy

Johanna Korhonen is the CSO of Dear Lucy and was one of the first salespeople at Supermetrics – one of the most successful SaaS companies in the Nordics. In this episode Johanna gives tons of concrete examples how to get started with data in B2B sales and why it's business critical for all companies and salespeople to do so.

Highlights

  • Johanna's 10 years in B2B sales.
  • Importance of data in scaling sales.
  • Steps to become data-driven: gather data, implement CRM, build a data culture.
  • Role of sales management in data hygiene.
  • Evolution of sales technology.

---

Vainu specializes in providing relevant, reliable, and timely company data for B2B businesses and helps B2B professionals plan and execute effective sales and marketing initiatives at scale. To find out more about Vainu, visit https://www.vainu.com

Jaksot(38)

#15 How to Manage Your HubSpot Data: Most Common Pitfalls & Best Practices | Lotte Nedergaard Lauridsen | Helion B2B

#15 How to Manage Your HubSpot Data: Most Common Pitfalls & Best Practices | Lotte Nedergaard Lauridsen | Helion B2B

In this episode of the Don't Blame the CRM podcast, Mikko Honkanen, Vainu co-founder, and Lotte Nedergaard Lauridsen, co-founder, partner & SaaS lead at Helion B2B, discusses the challenges and best p...

21 Helmi 202332min

#14 Avoid the Headache; Bring in RevOps NOW! | Eric Portugal Welsh, Demostack

#14 Avoid the Headache; Bring in RevOps NOW! | Eric Portugal Welsh, Demostack

“Bring RevOps in early. It creates less of a headache later”.And why is that, exactly? How to build a solid tech stack from RevOps point of view, and what does Demostack's tech stack look like? What's...

7 Helmi 202327min

#13 You'll Wish You'd Had Marketing Ops Sooner | Adam Holmgren, GetAccept

#13 You'll Wish You'd Had Marketing Ops Sooner | Adam Holmgren, GetAccept

In this episode of the Don’t Blame the CRM podcast, Mikko discusses with Adam Holmgren, Global Demand Generation Strategy Lead at GetAccept. Adam has been at the forefront of the Demand Generation mov...

31 Tammi 202331min

#12 How to Leverage HubSpot Workflows to Scale Up Your Business | Rune Aabo, Radiant

#12 How to Leverage HubSpot Workflows to Scale Up Your Business | Rune Aabo, Radiant

Why and how to build and leverage HubSpot Workflows to grow and scale up?In the 12th episode of the Vainu RevOps interview series, you'll get to hear concrete tips and use cases from a real HubSpot ex...

24 Tammi 202331min

#11 6 B2B Sales Trends in 2023 | Mikko Honkanen, Vainu

#11 6 B2B Sales Trends in 2023 | Mikko Honkanen, Vainu

In this episode, Mikko Honkanen, co-founder of Vainu, sums up our six key predictions for B2B sales trends in 2023 and what these trends actually mean for sales and marketing teams:1. From Siloed Ops ...

10 Tammi 202312min

#10 What SaaS Metrics Matter Most for Investors | Maxine Rior, Northzone

#10 What SaaS Metrics Matter Most for Investors | Maxine Rior, Northzone

Maxine Rior, VC at Northzone, joined Mikko Honkanen, Vainu co-founder, and Kaveh Rostampor, co-founder of Planhat, for a fireside chat to talk about what metrics matter most for investors and how to t...

27 Joulu 202218min

#9 Why RevOps Is the New Hot Role in B2B SaaS | Mikko Honkanen, Vainu

#9 Why RevOps Is the New Hot Role in B2B SaaS | Mikko Honkanen, Vainu

In this episode, Mikko Honkanen, co-founder of Vainu, shares his findings from the 50+ interviews he has had with RevOps leaders, e.g., why RevOps matters as a buying center, why is RevOps the new hot...

20 Joulu 202212min

#8 RevOps: Don't Throw Stones at the Sales Teams Navjit Bhamra, Lacework

#8 RevOps: Don't Throw Stones at the Sales Teams Navjit Bhamra, Lacework

“Don't throw stones at the [sales] teams, but actually get in the trenches with them and understand what it is that they're doing, going through…you start unlocking a lot of understanding around what ...

13 Joulu 202228min

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