Episode 3: The Importance of Creating Strong Content & How to Gauge Effectiveness

Episode 3: The Importance of Creating Strong Content & How to Gauge Effectiveness

Dr. Wang and co-host Joey DiGangi make predictions on an impending paradigm shift from user-generated content to professionally-generated content. They look at the digital marketing industry as an example of what's on the way and explain why all businesses should be paying attention to the forces impacting the industry right now. They assert their position that there's going to be more need for professional content, and then offer the most effective ways to gauge whether you're getting a return on the investment--including capital and time--that you invest into each activity.

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Jaksot(28)

The Power of Soft Skills — in this economy?!

The Power of Soft Skills — in this economy?!

Description: In this episode, co-hosts Rohan and Wei-Chung demystify the world of soft skills. They define soft skills, analyze their varying importance across industries and roles, and explain why so...

3 Marras 202336min

The AI Era: How New Technology Changes Our Perspective on Work

The AI Era: How New Technology Changes Our Perspective on Work

Almost a year after the release of ChatGPT, co-host Rohan interviews economist and entrepreneur Wei-Chung Wang about the impacts of AI and automation on the workforce. They discuss historical parall...

22 Loka 202335min

Discussing the Latest with Twitter, Elon Musk, Management Style, & the Digital Landscape

Discussing the Latest with Twitter, Elon Musk, Management Style, & the Digital Landscape

In this longer-style episode, Dr. Wang and co-host Joey DiGangi discuss some of what's been happening in the news with Twitter. It seems Elon Musk is making the headlines on near-daily basis--specific...

5 Joulu 202236min

Combating the Uncertain Business Landscape by Optimizing Your Business Model

Combating the Uncertain Business Landscape by Optimizing Your Business Model

We're back for season 3 and diving right into the current business landscape and some of the strategies we've seen clients successfully implement to navigate the uncertainty. The tumultuous economic s...

15 Marras 202231min

Adjusting Your Pricing Strategy in the Midst of Economic Uncertainty & Inflation

Adjusting Your Pricing Strategy in the Midst of Economic Uncertainty & Inflation

Rapid changes in price for everything from gas to groceries to intangible services are at the top of everyone's mind nowadays, whether you're a business owner or customer. This episode of the Business...

19 Touko 202222min

Creating Strategies for Meeting Your Customer Where They're At

Creating Strategies for Meeting Your Customer Where They're At

Dr. Wang and Joey share some of the strategies they've seen perform best for clients. This episode includes real-life examples and offers specific next steps for growing your business efficiently, cre...

8 Touko 202219min

Preparing Your Business for Times of Economic Uncertainty

Preparing Your Business for Times of Economic Uncertainty

In the midst of increasing inflation, a global conflict, continued supply chain issues, and other disruptive economic events, Dr. Wang and co-host Joey DiGangi examine consumer spending habits on non-...

20 Huhti 202220min

Developing Cross-Channel Social Media Strategy that Improves Conversion

Developing Cross-Channel Social Media Strategy that Improves Conversion

Running a coherent cross-channel social media strategy requires that you empower your marketing team to easily share a consistent brand message without complicating the marketing effort. Dr. Wang and ...

11 Huhti 202217min

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