How to Open a Bar & Launch a New Product at the Same Time with Monica Berg, Pour

Strawberries only on Sunday could be the name of one of her cocktails, but as our guest today revealed her grandfather would truly only allow his strawberry jam to be enjoyed as a treat on Sunday. The strawberry season in Norway is only three weeks after all and he made jam so they could eat them all year round and that meant having a little bit only on Sunday to make it last.

Monica Berg, one of the glittering stars of the cocktail world, is here with us today. Her journey from Norway to London brought with it a respect for the transience of food at its peak eating time, as well as a keen business savvy thanks to her father making her create budgets from the time she was little.

No wonder she can juggle not only the opening of a new bar in London, Tayor+Elementary, but also the launch of a new generation of liqueurs, Muyu. She is also a co-founder of Pour the non-profit organization devoted to exploring new ideas, sharing information, and exchanging inspiration within the drinks industry. Pour will be holding its first symposium in London, but more about that after we hear all about Monica.

Our Cocktail of the Week is the Jasmine Highball.

Ingredients:

• 50ml Muyu Jasmine Verte
• 100ml Champagne

Method:

Add the Muyu Jasmine Verte to a Champagne glass, add the Champagne slowly, stir.

Enjoy!

You’ll find the cocktail martini recipe and all the cocktails on ALushLifeManual.com, where you’ll also find all the ingredients in our shop.

Full Episode Details: http://bit.ly/2Gg9i7A

Always remember the wise words of Oscar Wilde, “All things in moderation, including moderation,” and always drink responsibly!

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