How Copywriters Can Successfully Add Content as a Service (Episode 34)

How Copywriters Can Successfully Add Content as a Service (Episode 34)

Whereas copy is designed to get your audience to take action, content is designed to entertain, inspire, or educate. Of course, many copywriters also write content for their clients.

If you're a copywriter looking to add content, or a content writer who is learning to write copy, this episode is for you. Find out why copywriting makes you a far more effective content writer, why you can charge your copywriting rates for content, and where to include content within your portfolio (especially if you don't want to be marked as a novice).

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Mentioned in This Episode

Related Links

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Improve Your Copywriting Productivity and Professionalism (Episode 37)

Improve Your Copywriting Productivity and Professionalism (Episode 37)

Working with clients, we're in charge of managing tons of little requests coming in on calls, via email, on Slack, and any number of other platforms your clients may use for communication. It's crucia...

28 Heinä 202139min

From Full-Time, Faith-Based Nonprofit Work to Part-Time Copywriting: Kate's Story (Episode 36)

From Full-Time, Faith-Based Nonprofit Work to Part-Time Copywriting: Kate's Story (Episode 36)

When Kate Kosydar first discovered copywriting, she had been working full time in the faith-based nonprofit world for more than a decade and was ready for a change. She talks about why she continued t...

21 Heinä 202147min

Laser Copy Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on Pitches

Laser Copy Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on Pitches

In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest...

16 Heinä 202144min

Why Some Copywriters Fail (Episode 35)

Why Some Copywriters Fail (Episode 35)

The reason why some copywriters fail isn't because of any inherent characteristic. Usually copywriters who "fail" fall into one of two camps: they don't have training or a system for landing clients, ...

14 Heinä 202124min

Build a Copywriting Business While Working 9 to 5 (Episode 33)

Build a Copywriting Business While Working 9 to 5 (Episode 33)

Grace Nelson, and her business partner Charlotte, have spent the last 4 years working with women globally in corporate to start and grow businesses. Their unique model, Think.Create.Initiate, provides...

30 Kesä 202141min

Starting a Copywriting Business with a Chronic Illness: Dorothy's Story (Episode 32)

Starting a Copywriting Business with a Chronic Illness: Dorothy's Story (Episode 32)

When Dorothy became disable by a chronic illness, she not only had to learn to manage her symptoms, but she had to leave her job. That upheaval lead her to copywriting and creating the job she needed ...

23 Kesä 202149min

What Types of People Do Copywriters Work With? (Episode 31)

What Types of People Do Copywriters Work With? (Episode 31)

As a copywriter, you may interact with several types of roles within organizations. Collaboration is everything when working in a creative team environment, so knowing who to ask what question is impo...

16 Kesä 202142min

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