What's a Unique Selling Point? (Episode 118)

What's a Unique Selling Point? (Episode 118)

A unique selling point or unique selling proposition (USP) tells your prospective clients why they should hire you versus any other copywriter. What do you have that no other copywriter brings to the table? If you’re instinct is to say, “Nothing! There’s nothing unique about me!”, then you’ll want to listen in.

Whether you’re just starting out or you’ve been copywriting for awhile, it’s time to either write or revisit your USP. Nicki and Kate are breaking down how to write a compelling USP that will make it crystal clear to your prospective clients why you’re the best copywriter for the job.

----------------

Mentioned in this Episode

Related Links

---------------

Get Free Copywriting Training here

Jaksot(311)

Changing Roles Within Your Current Company - Joseph's Story (Episode 164)

Changing Roles Within Your Current Company - Joseph's Story (Episode 164)

When it comes to landing copywriting roles, the proof really is in the pudding. If you can demonstrate that you can do great work, the opportunities are there for the taking–and some of them might even be right under your nose… In this episode, Nicki and Kate are joined by Comprehensive Copywriting Academy student Joe, who shares how proactively pitching an idea helped him transition out of a career in finance and into a brand new role as marketing content manager (created just for him!). Listen in to hear the importance of showcasing your value, the power of your current network, and why you don’t need to worry about “knowing it all”. --------------- Mentioned on this Episode Joseph’s Instagram pageJoseph’s portfolioLanding a Senior Copywriter Role with No Paid Experience Related Links The Three Steps to Career ChangeFrom Financial Professional to Copywriter—Chaundell’s StoryFind Copywriting Clients by Networking in the Right PlacesChanging Your Career to Copywriting While at Your Existing JobYour Goal Should Be to Love Your Career. Period. --------------- Get Free Copywriting Training here

3 Tammi 202433min

Are Your Copywriting Prices Leaving Money on the Table? (Episode 163)

Are Your Copywriting Prices Leaving Money on the Table? (Episode 163)

Do your project costs only factor in time spent writing, editing, and in meetings? If so, you may be doing a lot of pro bono work for your clients–and we’re fairly certain you didn’t get into this business to work for free! As a freelancer, it’s easy to get caught up in our emotions, fear, and self-doubt. In this episode, Nicki and Kate encourage us to put on our CFO hats, look at our numbers, and make sure that we are getting paid for *all* of the work that we’re doing. --------------- Mentioned on this Episode The Right Way to Raise Copywriting RatesIncrease Your Copywriting Pricing Without Burning Bridges Related Links How to Set Your Copywriting RatesWhy Most Advice About How to Price Your Services is Dead Wrong for YouCopywriting Is Only 1/3 Writing—Here’s Why That Affects How You Charge --------------- Get Free Copywriting Training here

27 Joulu 202340min

 #1 Secret for Copywriting Success (Episode 162)

#1 Secret for Copywriting Success (Episode 162)

Do you ever suffer from “shiny object syndrome”? The feeling of learning something new can bring a lot of excitement but it could also be a sign that resistance is creeping in… When you first start digging into copywriting, you’re exposed to a whole new world of possibilities, from SEO, to graphic design and web development. We know how tempting it is to want to learn all of the skills but in reality, it could be slowing down your success. Listen in as Nicki and Kate reveal what’s really needed to make sure you achieve your goals. --------------- Mentioned on this Episode Copywriting & Design: Insights from a Global Design Leader – Ch’ien Chan Related Links What Does a Copywriter NOT Do?Should I Combine Copywriting and Graphic Design Services?What Do Copywriters Actually Do?Fake Job Alert: What You Need to Know About Being an “SEO Copywriter” --------------- Get Free Copywriting Training here

20 Joulu 202329min

1 Copywriting Tactic You Should Avoid at All Costs (Episode 161)

1 Copywriting Tactic You Should Avoid at All Costs (Episode 161)

Whether it’s the email formula that will “10x your sales” or the subject line that will “double your open rates”, there’s–unfortunately–a copywriting template for pretty much anything these days. But is pressing the easy button going to deliver excellent results for your client? Tune in as Nicki and Kate talk (ahem, rage) about why you shouldn’t undermine your own skills and the value of what you do by leaning on templates. --------------- Related Links Can Copywriting Software Replace Skilled Copywriters?Artificial Intelligence Copywriting: Do You Need to Worry? --------------- Get Free Copywriting Training here

13 Joulu 202325min

How This Teacher Doubled Her Salary and Decreased Stress - Amanda's Story (Episode 160)

How This Teacher Doubled Her Salary and Decreased Stress - Amanda's Story (Episode 160)

As many teachers will know, the relentless nature of the job and never-ending to-do lists can certainly take their toll. After 11 years in the profession (frankly, anyone deserves a medal for that!), Comprehensive Copywriting Academy student Amanda knew it was time for a change. After making the fun realization that you can *actually* write for a living–and get paid extremely well–Amanda is enjoying more flexibility, more time with family, and a lot less stress. The icing on the cake? She’s now earning nearly double what she made as a teacher! Listen in as Amanda shares her full story with Nicki and Kate. --------------- Mentioned on this Episode Amanda’s Portfolio Related Links Master Your Money Mindset – With Brie SodanoHow to Calm Your Nerves for Meetings with Copywriting ClientsHow to Set Your Copywriting RatesBusiness Builder or Time Waster? --------------- Get Free Copywriting Training here

6 Joulu 202337min

8 Tips You Can Use Right Now to Step Up Your Freelance Copywriting Game (Episode 159)

8 Tips You Can Use Right Now to Step Up Your Freelance Copywriting Game (Episode 159)

The 2023 Summer Freelance summit brought you a star-powered lineup of expert speakers, dedicated to helping you progress your freelance career. Today’s podcast episode is breaking down three days’ worth of inspiration into a smattering of highlights to help you optimize your freelance business! From mastering your personal finances and combatting procrastination to implementing game-changing features on your website (and much more!), this is your chance to steal some of the most effective tactics that will boost your business as we soon enter 2024. --------------- Related Links Master Your Money Mindset – With Brie SodanoHow to Calm Your Nerves for Meetings with Copywriting ClientsHow to Set Your Copywriting RatesBusiness Builder or Time Waster? --------------- Get Free Copywriting Training here

29 Marras 202341min

Set Your Future Self Up for Success Right Now (Episode 158)

Set Your Future Self Up for Success Right Now (Episode 158)

Today’s episode is a little bit Back to the Future-esque as we dive into the concept of setting your future self up for success. This is something the Filthy Rich Writer team is verrry big on, so we want to share some of the best actions that will make future you oh so thankful. Tend to drag your heels before sending an invoice? Always finding a reason not to update your portfolio? Listen in for some expert tips to help you smooth out your processes and make your future self proud. --------------- Related Links 5 Ways Super-Productive Copywriters Start Their DaysDaily Habits of the Most Successful Writers & CreativesWhat Are Your Copywriting Business Rules?3 Steps to Taking a Vacation as a Freelance CopywriterThe Right Way to Invoice Your Copywriting Clients --------------- Get Free Copywriting Training here

22 Marras 202332min

Are You Living in the Gap or the Gain? (Episode 157)

Are You Living in the Gap or the Gain? (Episode 157)

If you’re anything like most of the members in our community, you’re probably the type of person who sets goals and measures yourself against “ideals”. But sometimes, in the pursuit of those dreams, we forget to give ourselves credit for what we’ve already achieved. Built your portfolio? Sent your first pitch? Landed your first client?! These are all HUUUGE wins worth celebrating! On today’s episode, Nicki and Kate are discussing some of the most valuable takeaways from the book The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy. If you find yourself slipping into “gap thinking” and dismissing your wins a bit too quickly, listen in to discover how you can find fulfillment again throughout your journey of achievement. --------------- Mentioned on this Episode Master Your Money Mindset – With Brie SodanoThe Gap and The Gain by Dan Sullivan and Dr. Benjamin Hardy Related Links Should a Money Mindset Matter to Copywriters?Book Pick: Why Your Obsession with Money is Getting in the Way of Your Copywriting Success#1 Thing You Need to Do Throughout Your Copywriting Career --------------- Get Free Copywriting Training here

15 Marras 202327min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
herrasmieshakkerit
rss-lentopaivakirjat
leadcast
rss-rahamania
rss-laakispodi
rss-paasipodi
pomojen-suusta
rss-merja-mahkan-rahat
rss-sisalto-kuntoon
taloudellinen-mielenrauha
rss-neuvottelija-sami-miettinen
rahapuhetta
rss-startup-ministerio
rss-lounastauko
sijoituskaverit