Catchy Hook or Clickbait? How to Tell the Difference (Episode 145)

Catchy Hook or Clickbait? How to Tell the Difference (Episode 145)

There’s nothing worse than scrolling online and coming across a headline that you simply have to click—only to discover you’ve been completely misled and won’t be getting the answers you wanted. As a copywriter, how do you know if you’re writing effective hooks or if your copy falls into the dreaded clickbait category?

In this episode, Nicki and Kate discuss the importance of hooks in copywriting and how to distinguish between hooks and clickbait. They provide examples of impactful hooks and caution against using clickbait techniques that disappoint readers and erode trust.

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Copywriting 3.5 Days/Week from Mauritius - Sarah's Story (Episode 292)

Copywriting 3.5 Days/Week from Mauritius - Sarah's Story (Episode 292)

CCA student Sarah is copywriting 3.5 days/week from Mauritius and here's the thing: That could—and should!—be ALL of us. I don't mean Mauritius (though if you LOVE island living, then ... yeah ...)....

9 Syys 36min

Are You Skipping This Crucial Copywriting Step? (Episode 291)

Are You Skipping This Crucial Copywriting Step? (Episode 291)

In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy. Too many copywriters skip this step an...

2 Syys 27min

What Working Copywriters Wish They'd Known Sooner (Summer of Clients Series)

What Working Copywriters Wish They'd Known Sooner (Summer of Clients Series)

When you’re just starting out in your copywriting career (or even just considering this as a career path), it’s hard to feel confident when you might not have landed any clients or work yet.  That me...

26 Elo 46min

How the Pros Juggle Multiple Clients (Summer of Clients Series)

How the Pros Juggle Multiple Clients (Summer of Clients Series)

At some point in you career you WILL have multiple projects at the same time. For most of us who want to work full-time as copywriters, that is the goal! Many of you may be experiencing this already ...

19 Elo 30min

Teaching ESL and Copywriting Around the World - Andi's Story (Episode 290)

Teaching ESL and Copywriting Around the World - Andi's Story (Episode 290)

This episode isn't really about copywriting. It's about building your career around your life instead of the other way around. CCA student, copywriter, and ESL educator Andi is sharing how she's tak...

12 Elo 45min

Costly Lies Copywriters Tell Themselves (Summer of Clients Series)

Costly Lies Copywriters Tell Themselves (Summer of Clients Series)

Put a check next to any of these that you've thought: [ ] That business is too big to need my help. [ ] That business works with an agency already. [ ] They must have copywriters already. [ ] Solo...

5 Elo 27min

7 Reasons Clients Ignore Your Emails (Summer of Clients Series)

7 Reasons Clients Ignore Your Emails (Summer of Clients Series)

Sending lots of emails to potential clients, but never getting a response? As a business owner for 15+ years, I've received my fair of share of pitches (CCA students: you've seen some of the good and...

29 Heinä 30min

The "Easy" Way to Land Clients Is Costing You (Summer of Clients Series)

The "Easy" Way to Land Clients Is Costing You (Summer of Clients Series)

Be honest with me for a sec: Have you ever said any of the following before reaching out to a client? "No one wants my pitches." "This is hard—and I'm just going to get a no." "This person doesn't ...

22 Heinä 34min

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