Breaking the Mold: Transforming Sales Teams in the Beer Distribution Industry

In today's podcast we hear from VxP's Bud Dunn and Brad White. VxP is a tool that can help your beer business substantially improve gross profit. We dig in on this important question: Why are we afraid to show a gross profit to our sales reps? Basically, all other industries do it, why not beer wholesalers? Key Topics Most common reasons why owners in the beer industry are hesitant to share gross profit information with their sales repsBeer company's that have successfully implem...