#3: The Formula Behind An Agency Sale with Erwan Drouet

In the ever-evolving world of business, entrepreneurs embark on journeys filled with challenges, successes, and unexpected turns.

In this episode, Erwan, founder of a video production agency, shares his journey from starting the company to growing it to revenues of $5 million within three years. Erwan unveils the strategies and insights that enabled him and his business partner to scale their venture rapidly, with a sales-oriented approach and a laser focus on animation videos. Moreover, Erwan provides valuable advice on building a successful sales team, finding potential buyers, and navigating the intricacies of a post-acquisition landscape.

Discover the secrets to scaling and exiting a successful video production company from Erwan's journey!

WHAT YOU WILL LEARN:

• Erwan’s journey from starting the company to selling it within three years after reaching revenues of $5 million

• Strategies for scaling the business rapidly

• Insights into building a successful sales team and finding potential buyers,

• Deal structure with upfront payment and earn-out

• Price negotiation based on revenues instead of using an EBITDA multiplier

• Smooth integration process for production but challenges in sales due to different commission structures

• Erwan’s advice when looking for buyers, shortening earnout contracts, adopting an investor mindset, and building relationships with sponsors for successful integration

ABOUT ERWAN DROUET

Erwan Drouet has been helping companies grow their numbers to 6-7 figures for over 10 years. He combines powerful lead generation systems with the strongest sales process closing every deal that is closable. He is the living proof of his systems running several successful businesses.

• Linkedin | Erwan Drouet

• Twitter | @erwandrt

CONNECT WITH ME

• LinkedIn | Barnaby Cook

THE EXIT PLAN

The Exit Plan is for business owners that are interested in learning more about how to sell their business. Each episode Barnaby Cook interviews someone who has bought or sold a business - either a creative agency, or a production company. The conversation gets under the skin of why they wanted to sell, or were looking to acquire, how the deal was structured, how they agreed upon a valuation and what lessons they learnt along the way.