#9: Purpose-Led Business with Alex Goat, CEO of Livity

Welcome to The Exit Plan, a podcast for business owners interested in learning more about selling their business.

In this episode, we are joined by Alex Goat, CEO of Livity, a London-based youth specialist consultancy and creative studio with 22 years of global experience working with brands such as Google, Nike, and more. They focus on connecting with Gen Z and beyond.

Alex shares her incredible journey, starting from her background in events to her time at Iris, working on projects from behavior change to global FMCG clients like Unilever. In 2012, she found her calling at Livity, a purpose-driven business founded 22 years ago. Livity uses marketing to make a positive impact on the world, especially with young audiences.

Tune in to hear Alex Goat's inspiring journey from events to leading Livity, as she discusses their impact on young audiences and their unique approach to marketing.

WHAT YOU WILL LEARN:

• The importance of preparing for a sale and thinking strategically well in advance.

• The need to adapt in a changing landscape, especially during the COVID-19 pandemic.

• The surprising revelation that what potential buyers wanted most was Liberty's youth specialism.

• How the Liberty team found their perfect match with the Mission Group, a creative agency group that allowed them to maintain their identity and purpose.

CONNECT WITH DANNY BULL:

• LinkedIn | Alex Goat

• Website | https://livity.co.uk/

THE EXIT PLAN

The Exit Plan is for business owners that are interested in learning more about how to sell their business. Each episode Barnaby Cook interviews someone who has bought or sold a business - either a creative agency, or a production company. The conversation gets under the skin of why they wanted to sell, or were looking to acquire, how the deal was structured, how they agreed upon a valuation and what lessons they learnt along the way.