How to Overcome Paid Media Saturation

In this episode of Agency Algorithm, hosts Nick Shackelford and Joshua Johnston tackle the challenges and strategies of scaling service offerings in the agency realm, particularly focusing on the demand and intricacies of paid media.

Discover how the hosts navigate the oversaturation of advertisements and the importance of personalized communication with clients. They'll share insights into selling services your agency knows best, transparency in business, and managing the growth pains of expanding your agency. Nick and Joshua dissect the strategy behind employing contractors vs. full-time hires and the significance of client retention through tactics such as email and SMS to drive growth sustainably. This episode also sheds light on the cultural nuances of scaling e-commerce in the EU and the inherent challenges, while discussing the perks of having a diversified service portfolio.

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⏰Timestamps:

00:00 - 03:12: Discussing challenges in the paid media landscape

03:13 - 05:50: Emphasizing proactive client communication and updates

05:51 - 08:27: The art of selling what you know and transparency

08:28 - 11:56: Importance of training and client retention for growth

11:57 - 14:35: Scaling agencies and managing team overwhelm

14:36 - 17:30: Outsourcing strategies and keeping core services in-house

17:31 - 19:58: Nick's involvement in strategy and creative departments

19:59 - 22:45: Delegating and empowering team members effectively

22:46 - 25:06: The e-commerce expansion challenge in the EU markets

25:07 - 27:34: Leveraging email as a key tool for client retention

27:35 - 30:00: Strategic agency hiring and the value of specialized services

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Keep in touch with your hosts.

Follow Shack on X @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on X @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!