EP 59: Stop Following These Outdated Marketing Trends

Are outdated marketing trends keeping you stuck in the past while everyone else is moving forward?

In today’s episode, we're diving deep into something that has been bugging me for a while—outdated marketing trends that everyone keeps holding on to. Inspired by recent conversations at Julie Greenham's Elevate experience, I'm sharing why it's time to shake things up if you want to keep your marketing—and your business—alive and thriving.

We’re talking about breaking free from the tired tactics that no longer serve you, and instead, embracing what’s working today and what will keep working tomorrow.

This episode is packed with real-life insights, personal experiences, and actionable tips to help you navigate the modern marketing landscape while making genuine connections.

On This Week’s Episode, We Discuss:

1. The Rise and Fall of Marketing Trends

Marketing trends come and go—so why are so many of us still clinging to tactics from 2015? We’re breaking down why sticking to outdated methods could be holding your business back and how to adapt to what's working now.

2. The 'Feet in the Sand' Myth

You know those 'work-from-the-beach' photos we see plastered everywhere? Let’s debunk this misleading lifestyle trend and talk about what it really takes to grow a business, even if it means putting those feet in some uncomfortable shoes now and then.

3. Quality vs. Quantity in Lead Generation

More leads don’t always mean more sales. I’m sharing how I hit six-figure success with a modest-sized list and why the numbers game isn’t as important as the quality game.

4. Creating Quality Engagement

Spoiler alert: A smaller audience that’s highly engaged will outperform a large, passive list every time. Let’s explore how to turn those subscribers into raving fans who actually convert.

5. Automation vs. Connection

Automation tools like ChatGPT are incredible, but overusing them? That’s where we can get into trouble. Let’s talk about how to find the right balance between automation and maintaining those genuine human touches that build real trust.

6. The Power of Consistency and Adaptability

Staying relevant means staying adaptable. We'll chat about why keeping up with changes and maintaining consistency is crucial for long-term success—and how to make those shifts without overwhelming yourself.

7. Future-Proofing Your Marketing

Finally, we're looking ahead at what's coming in marketing. I’ll share my tips on how to keep pivoting, evolving, and showing up for your audience, even when the landscape changes.

If outdated strategies have been holding you back or you’re just feeling a little lost in this ever-changing marketing world, I want to help you out. Check out my website for more resources, or let’s connect to chat about how we can move your marketing—and your business—forward.

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