131. 19 Years at Google: Her Winning Strategy for Brands to Dominate YouTube
THE 505 PODCAST29 Loka 2024

131. 19 Years at Google: Her Winning Strategy for Brands to Dominate YouTube

What's up Rock Nation, today we welcome Emma Jennings to the show. Emma helps our biggest advertisers tell great stories on YouTube. She is part strategist, part creative director - with a little bit of a producer hat thrown on for good measure. She helps brands understand the wild world of YouTube: where they should play and how to make stuff that people will actually want to watch, share, and spend time with. With over 15 years' experience consulting with Fortune 1000 companies, Emma brings deep product knowledge across digital media and Google advertising offerings.


Check out Emma here:

https://www.linkedin.com/in/emma-jennings-709498a/


The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.thecreatorcoach.com/pricing-guide


Collab with Artlist and get 2 extra months for free here:

https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970


Join our Discord! https://discord.gg/xgEAzkqAvs

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25


Concert Photography Masterclass:

www.kostasgarcia.com/masterclass


Chase’s Totality LUT pack:

https://www.chasealexanderfilm.com/color/totalitylutpack


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.thecreatorcoach.com/BFIGGYSFXPACK


Kostas’ Amazon Storefront:

https://amzn.to/3GhId25


15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej


Timestamps:

0:00 - Trailer

0:56 - Intro

2:19 - One Handed Crack

3:26 - Visiting Dude Perfect HQ

4:17 - What Makes Dude Perfect Special

6:00 - Creator Lead Brands vs Traditional Media

7:34 - What micro influencers can learn from the biggest creators

8:26 - What YouTube metrics are most important

10:53 - What Brands can learn from Creators

11:23 - 40% of people consider themselves a creator

13:47 - What Emma learned from Directing her first Short Film

17:20 - Organized Chaos

19:10 - Don’t wait to act on your ideas

21:15 - Working with large studios

22:07 - Movie Making is actually the marketing

23:45 - How the landscape of marketing has changed over the last 2 decades

27:50 - When Emma starting focusing on YouTube

29:29 - How conversations with big brands goes

31:08 - Our pitch for 505

32:17 - Expectations from big brands when it comes to success on YouTube

35:04 - How BTS content and creators have come into marketing

40:44 - How Burberry is winning with long and slow ads

42:30 - HULU’s success with ambient rooms ads

45:03 - How Emma’s consulting strategy has evolved

47:48 - YouTube is the number 1 streamer

51:06 - What makes YouTube unique

56:49 - Organic vs. Paid content

1:00:25 - Brand Lift Surveys

1:01:22 - How Emma continues to raise the bar

1:02:34 - The Glad Press and Seal ad that CRUSHED

1:06:15 - How creators get selected to work with brands

1:08:26 - What KPI’s are used to determine success

1:09:43 - What Emma has learned about leadership

1:12:17 - The best advice Emma has received

1:13:27 - Biggest challenges Emma has faced during her time at Google

1:14:46 - Balance data and creativity

1:17:12 - YouTube is the world's largest focus group

1:18:11 - What risks do brands face if they don’t embrace YouTube

1:19:09 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

Chase: https://www.instagram.com/chaseronii/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Jaksot(178)

106. The Magic of 1,000 True Fans: Why They're All You Need

106. The Magic of 1,000 True Fans: Why They're All You Need

What's up Rock Nation, today we're talking about Kevin Kelly's theory of 1,000 true fans. The idea of 1,000,000 followers seems cool in theory, but to create a career out of this, you don't need 1,000,000 followers. You just need 1,000 true fans. We dive into what the theory is and how to garner a true fan.You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. YouTube:https://www.youtube.com/@kostasgarcia/featuredDM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

25 Huhti 202455min

105. How ONE Bad Review Ruined a Whole Company

105. How ONE Bad Review Ruined a Whole Company

Can one review ruin a whole business? We give our thoughts. And a lot of new camera gear was announced at The NAB show this past week that we of course had to talk about too!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Kostas' new YouTube vid:https://www.youtube.com/watch?v=NM6EWU0_ufM&t=1sDM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

18 Huhti 202443min

104. How We Got Hired By NIKE (Nike Swim Video Breakdown)

104. How We Got Hired By NIKE (Nike Swim Video Breakdown)

Roc Nation, we haven't had a good ole fashion Rock Talk in a while. A lot has happened recently. Brayden got to shoot for Nike Swim, Chase was on set for another multi-million dollar Genesis commercial, and Kostas traveled to Portugal and started making YouTube videos again.The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/YouTube:Kostas: https://www.youtube.com/channel/UCD_vpSBDBd5Xsr336-fplPg

11 Huhti 202456min

103. Leaving Beautiful Destinations to Film a Stadium Tour with Illenium w/ Nainoa Langer

103. Leaving Beautiful Destinations to Film a Stadium Tour with Illenium w/ Nainoa Langer

Today we welcome one of my talented creators out there, Nainoa Langer. Nainoa has been at this for a long time, and was at the forefront of the travel video space at a young age, when he was working with Beautiful Destinations. After a few years traveling the world with them, he decided to switch things up and dive into the music scene, where he linked up and started shooting for Illenium. He's been touring for a while, but focusing a lot of his efforts on getting his voice back and creating his own work again. The NAB Show:https://registration.experientevent.com/ShowNAB241/Flow/ATT/?MarketingCode=BA18 The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

4 Huhti 20241h 5min

102. Inside the Mind of a Million Dollar Creative Entrepreneur w/ Jakob Owens

102. Inside the Mind of a Million Dollar Creative Entrepreneur w/ Jakob Owens

Our first guest of season 3 is someone we've admired for a while. Jakob Owens is a talented filmmaker from Arizona, who has spent the last decade focused on creating amazing videos and building businesses within the filmmaking space. With Tropic Colour and Prism Lens FX, he's tackled both digital assets and physical products. It's rare you get a chance to tap into the mind of someone who has built multiple seven figure businesses, so this episode is a special one for us!Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGYou definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

28 Maalis 20241h 41min

101. Our Podcasting Masterclass - Everything we’ve learned after 100 episodes

101. Our Podcasting Masterclass - Everything we’ve learned after 100 episodes

Rock Nation we are SO back for Season 3! To everyone who supported us through the first 100 episodes, we just want to say thank you! We've learned so much over the last two seasons of this show, and we wanted to share that information with you and go in depth with how we think about and structure this show. Cheers to another 100 episodes, we are just getting started!Sign up for Motion Array and get $50 OFF your annual subscription!https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGYou definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

20 Maalis 20241h 3min

100. OUR 100TH EPISODE! (LIVE PODCAST AT SAM NEWTON’S FILM FESTIVAL)

100. OUR 100TH EPISODE! (LIVE PODCAST AT SAM NEWTON’S FILM FESTIVAL)

Roc Nation, I can't believe we made it to Episode 100! What a ride it has been. We hope you guys enjoyed this episode as much as we have. Thank you to everyone who's been along for this ride, we can't thank you guys enough for the support. We are going to be taking a few week break to get ready for Season 3, and then we're coming in HOT.COP OUR NEW MERCH HERE - 15% OFF USING THE PROMO CODE "BIGROCK"https://the505podcast.com/SHOUTOUT TO ALL THE CREATORS ON THIS EPISODE:SAM NEWTONhttps://www.instagram.com/samnewton/https://www.youtube.com/ @SamNewton JAY FORDhttps://www.instagram.com/jay_ford/SPENCER SHIPMANhttps://www.instagram.com/itsshipman/https://www.youtube.com/watch?v=Uk3LfK_3iIgCHASE VIKENhttps://www.instagram.com/wavechase/NATE NORELLhttps://www.instagram.com/natenorell/The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

29 Helmi 202458min

99. Our Best Moments of Season 2

99. Our Best Moments of Season 2

Welcome back to Episode 99 of The 505 Podcast. One more until 100 and the MERCH DROP! If I was you I would join the discord ASAP. Thank you all for your continued support, we can't wait to cap off season two next week at Sam Newton's film festival. If you're in LA or visiting we would love to see you there! Join our Discord! https://discord.gg/xgEAzkqAvsThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKGrab some Leisure Hydration here and use CODE "505POD10" https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Motion Array: https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Kostas’ Amazon Storefront:https://amzn.to/3GhId25Fig's Amazon Storefront: https://www.amazon.com/hz/wishlist/ls/1ZGSETIUWGPOF?ref_=wl_share15% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

22 Helmi 20241h 57min

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