Minäkin olen matkailualalla: From the Czech Republic to Espoo – Social Media in Destination Marketing

Tourism marketing has changed rapidly with digitalisation. There has been a shift from brochures and traditional media to digital, multi-channel marketing. In this podcast Marketing Coordinator Daniela Brezinova from Visit Espoo shares her story of how she ended up studying international tourism at Satakunta University of Applied Sciences in Pori, Finland, and what led her to work with social media marketing in a destination marketing organization.

Daniela discusses generating revenue through social media by considering customers, especially younger generations. She summarizes her tips for future professionals: You need to have some passion for tourism, and if you do, it is a great field to work in. It is also important to focus on solutions instead of just pointing to the problems.

This podcast is hosted by senior lecturer Heini Korvenkangas from Satakunta University of Applied Sciences.

I am in tourism industry too is a podcast series on career opportunities and current phenomena in the tourism industry. The producer of the podcast series, Turku Tourism Academy, is a cooperation network established in 2004 between the universities of science and applied sciences teaching and/or researching tourism in Turku, Pori and Åland, whose members are the University of Turku, Åbo Akademi University, Turku University of Applied Sciences, Novia University of Applied Sciences, Satakunta University of Applied Sciences, and Åland University of Applied Sciences.

The plan for the podcast series has been prepared by a working group consisting of Turku Tourism Academy members, whose members have also acted as interviewers in the podcast series. The series was recorded and edited by Rabbit Visuals. The production of the series has been made possible with the support of Henrik Bitte's scholarship fund.