724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)

724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)

Welcome to an interview with the co-author of the book Personalized: Customer Strategy in the Age of AI, David C. Edelman. This book is a playbook for delivering true personalization at scale that will help executives learn how to put personalization at the center of their strategy and accelerate growth. BCG's Mark Abraham and HBS's David C. Edelman describe five promises of personalization: Empower Me, Know Me, Reach Me, Show Me, Delight Me.

David C. Edelman is a senior lecturer at Harvard Business School, an executive adviser and board member to brands and technology providers, and an adviser to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer.

Get David's book here: https://shorturl.at/Qj6Ys

Personalized: Customer Strategy in the Age of AI

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Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

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846: Generating multiple creative hypotheses (Case Interview & Management Consulting classics)

846: Generating multiple creative hypotheses (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic, building of our technique to develop hypotheses, this podcast explains a clever way to generate creative hypotheses. I...

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845: McKinsey senior partner networking success (Case Interview & Management Consulting classics)

845: McKinsey senior partner networking success (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we share a networking success story with a McKinsey senior partner. We always ask our clients, especially those f...

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844: Estimation Sensitivities During Calculations (Case Interview & Management Consulting classics)

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For this episode, let's revisit a Case Interview & Management Consulting classic where we look at how to make estimations when calculating smaller values or working with enclosed spaces like restauran...

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843: Bonus vs. salary resume editing (Case Interview & Management Consulting classics)

843: Bonus vs. salary resume editing (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss bonus versus salary resume. Bonus versus salary resume is a very simple test we do on resumes. This po...

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842: Key differences in Bain FIT questions (Case Interview & Management Consulting classics)

842: Key differences in Bain FIT questions (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss key differences in Bain FIT questions.   In looking through our database of over 240 former clients an...

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841: Changing practice styles manages uncertainty (Case Interview & Management Consulting classics)

841: Changing practice styles manages uncertainty (Case Interview & Management Consulting classics)

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18 Helmi 5min

840: Myths about management consulting (Case Interview & Management Consulting classics)

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839: Why should you bring energy to the interview? (Case Interview & Management Consulting classics)

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For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss why you should bring energy to the interview.   Lots of candidates leave it to the interviewer to dete...

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