724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)

724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)

Welcome to an interview with the co-author of the book Personalized: Customer Strategy in the Age of AI, David C. Edelman. This book is a playbook for delivering true personalization at scale that will help executives learn how to put personalization at the center of their strategy and accelerate growth. BCG's Mark Abraham and HBS's David C. Edelman describe five promises of personalization: Empower Me, Know Me, Reach Me, Show Me, Delight Me.

David C. Edelman is a senior lecturer at Harvard Business School, an executive adviser and board member to brands and technology providers, and an adviser to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer.

Get David's book here: https://shorturl.at/Qj6Ys

Personalized: Customer Strategy in the Age of AI

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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879: Myths about management consulting (Case Interview & Management Consulting classics)

879: Myths about management consulting (Case Interview & Management Consulting classics)

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878: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

878: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the economic impact of poor business judgement. The economic impact of poor business judgement, is a t...

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877: Changing practice styles manages uncertainty (Case Interview & Management Consulting classics)

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876: The Lesson in Choosing to Resign (Case Interview & Management Consulting classics)

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When I was an associate and had just joined the firm from a boutique firm, many of my colleagues from the boutique firm were also looking for new roles. Some of them were outstanding and others were t...

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875: Using Storytelling in Cases (Case Interview & Management Consulting classics)

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Storytelling is a very powerful technique to ensure someone remembers you after an interview. In fact, even when we screen people at Firmsconsulting today, we use this technique I applied as a partner...

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874: Managed out of McKinsey & BCG? (Case Interview & Management Consulting classics)

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Too many clients panic when they are managed out of McKinsey, BCG or Bain. They assume the worst and imagine a tattered reputation. This could not be further from the truth. In this podcast, let's rev...

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873: Why consulting stars are never managers (Case Interview & Management Consulting classics)

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For this episode, let's revisit a Case Interview & Management Consulting classic where we explain how teams are assembled and the role given to consulting stars. Many assume being the manage means you...

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872: Are you a consulting leader? (Case Interview & Management Consulting classics)

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Many of us rely on titles to determine if we becoming leaders in a consulting firm. This podcast provides a more important of definition of consulting leadership: who does the consulting firm turn to ...

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