Ep.74 How COVID 19 is Shifting Business Metrics Away from the Bottom Line

Ep.74 How COVID 19 is Shifting Business Metrics Away from the Bottom Line

Read an interesting article on The Wall Street Journal regarding how COVID and Quarantine are changing businesses. Most of it is obvious enough already. Restaurants have gone out of business. Airlines need help. Retail stores are still keeping their stores shelved. Gas companies lost revenue. Hollywood is just now starting to get back into movie production.

But even beyond that, one question that arises is how will managers and executives be measured? It would be easy to just hope that everyone accepts a "hit to their annual bonuses" but that's not how it works. Their "underperformance" due to a force majeure impacting the bottom line isn't necessarily acceptable by most managers or executives.

So the question arises, how else can managers and executives still keep a portion of their bonuses despite their downturn if not measuring the bottom line results?

The article mentioned some ideas to turn it around and look beyond just the bottom line of profits.

I can't find the article now, but here are some thoughts around the article.

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