Radio [itvt]: "Content over Distribution: Fluid Audiences and How to Reach Them"
Televisionation27 Tammi 2015

Radio [itvt]: "Content over Distribution: Fluid Audiences and How to Reach Them"

"Content over Distribution: Fluid Audiences and How to Reach Them" at TVOT NYC 2014

[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Content over Distribution: Fluid Audiences and How to Reach Them" The session was described in the show brochure as follows:

"TV today is just video, and audiences don't care about the first screen or the second screen; they care about the Best Screen Available (BSA). What does this mean for broadcasters and how they package and value their products to serve brands? And how do brands retool their advertising roster and business to ensure that they are continually chasing maximum reach and ROI on their spend?

B.Bonin Bough, Head of Global Media at Mondelez (33rd-largest media buyer in the world), sits down for a fireside chat with Ashley J. Swartz, CEO of Furious Corp, to discuss why, despite the fact that the business of TV and TV advertising is harder than ever, it is still a winner."

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Jaksot(588)

TVOT NYC 2024: Overcoming Fragmentation

TVOT NYC 2024: Overcoming Fragmentation

AUDIO: The audio is a bit quiet at the beginning and elsewhere, but it is audible. This is usually due to the fact that some speakers don't hold their mic close enough to their mouth!SUMMARYThe discus...

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TVOT NYC 2024: But What Can AI Do for Me Now

TVOT NYC 2024: But What Can AI Do for Me Now

SUMMARYThis discussion at TVOT NYC 2024 focused on practical AI applications in the media and entertainment industry. Key points included using AI to enhance video content creation, such as increasing...

30 Tammi 202534min

TVOT NYC 2024: Branded Entertainment

TVOT NYC 2024: Branded Entertainment

SUMMARYThe panel discussed the evolution of branded entertainment, emphasizing the need for a balance between creative content and brand messaging. Key ingredients for success include a compelling ide...

30 Tammi 202524min

TVOT NYC 2024: The AI_TV Content Connection

TVOT NYC 2024: The AI_TV Content Connection

TOPICSThe key topics discussed in the conversation include: AI, TV content, interactive content, generative AI, AI-powered filmmaking, democratizing content creation, AI as a tool in the creative proc...

29 Tammi 202530min

TVOT NYC 2024: Monetizing Connected TV - Chris Pfaff

TVOT NYC 2024: Monetizing Connected TV - Chris Pfaff

TOPICSThe key topics discussed in the conversation include: monetizing connected TV, innovations in CTV advertising, challenges and opportunities in CTV, live sports and personal shopping on CTV, and ...

29 Tammi 202538min

Talk Back to Television: Cognizant’s Gabriel Berger on What’s Wrong in Media and Entertainment

Talk Back to Television: Cognizant’s Gabriel Berger on What’s Wrong in Media and Entertainment

December 15, 2022Talk Back to Television welcomes our friend Gabriel Berger, Head of Media and Entertainment Industry Solutions for Cognizant. As we all know, Cognizant helps companies modernize techn...

15 Joulu 20229min

Televisionation: Director and Writer, Sheldon Epps, on His New Book and His New Project for BET+

Televisionation: Director and Writer, Sheldon Epps, on His New Book and His New Project for BET+

November 29, 2022ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features writer and director, S...

15 Joulu 202232min

Talk Back to Television: Next Media Partners’ Gerard Kunkel on the Metaverse

Talk Back to Television: Next Media Partners’ Gerard Kunkel on the Metaverse

December 1, 2022Talk Back To Television welcomes Gerard Kunkel, Founder and Managing Partner of Next Media Partners, LLC. Gerard appears IRL (In Real Life) to continue the conversation we started with...

15 Joulu 20227min

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