Radio ITVT: "Beyond OTT: Delighting the Audience!" at TVOT NYC 2017
Televisionation8 Tammi 2018

Radio ITVT: "Beyond OTT: Delighting the Audience!" at TVOT NYC 2017

[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Beyond OTT: Delighting the Audience!" The session, which was presented by Axonista, was described in the show brochure as follows:



"The ability to create moments of delight is a key strength of any great storyteller.



During the past few years, where the models of delivery and consumption of TV have gone through huge transformation, the challenge has been to reach, grow--and keep--audiences on an ever-changing array of platforms.



For the most part, linear TV has been shoved into mobile and OTT without much thought of the capabilities of these new platforms, and delighting the audience has gotten lost in the mix.



Our panel of experts are leaders in storytelling across all types of genres and formats, from interactive shopping to news to VR. They share a common vision to delight and engage their audiences, and have succeeded at providing something of value that people actually want to engage with.



We will discuss and share lessons learned in developing OTT strategies, growing audiences and monetizing them, and discuss the key challenges in creating interactive and immersive viewing experiences." Panelists included:
Laura Frankel, Director of Emerging and Alternative Platform Development, QVCEvonne Heyning, CEO, Light LodgesSarah Ioos, EVP of Revenue, MicJennifer Kavanagh, Founder, JK MediaClaire McHugh, CEO, Axonista (Moderator)


(Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(588)

TVOT NYC 2024: Overcoming Fragmentation

TVOT NYC 2024: Overcoming Fragmentation

AUDIO: The audio is a bit quiet at the beginning and elsewhere, but it is audible. This is usually due to the fact that some speakers don't hold their mic close enough to their mouth!SUMMARYThe discus...

31 Tammi 202535min

TVOT NYC 2024: But What Can AI Do for Me Now

TVOT NYC 2024: But What Can AI Do for Me Now

SUMMARYThis discussion at TVOT NYC 2024 focused on practical AI applications in the media and entertainment industry. Key points included using AI to enhance video content creation, such as increasing...

30 Tammi 202534min

TVOT NYC 2024: Branded Entertainment

TVOT NYC 2024: Branded Entertainment

SUMMARYThe panel discussed the evolution of branded entertainment, emphasizing the need for a balance between creative content and brand messaging. Key ingredients for success include a compelling ide...

30 Tammi 202524min

TVOT NYC 2024: The AI_TV Content Connection

TVOT NYC 2024: The AI_TV Content Connection

TOPICSThe key topics discussed in the conversation include: AI, TV content, interactive content, generative AI, AI-powered filmmaking, democratizing content creation, AI as a tool in the creative proc...

29 Tammi 202530min

TVOT NYC 2024: Monetizing Connected TV - Chris Pfaff

TVOT NYC 2024: Monetizing Connected TV - Chris Pfaff

TOPICSThe key topics discussed in the conversation include: monetizing connected TV, innovations in CTV advertising, challenges and opportunities in CTV, live sports and personal shopping on CTV, and ...

29 Tammi 202538min

Talk Back to Television: Cognizant’s Gabriel Berger on What’s Wrong in Media and Entertainment

Talk Back to Television: Cognizant’s Gabriel Berger on What’s Wrong in Media and Entertainment

December 15, 2022Talk Back to Television welcomes our friend Gabriel Berger, Head of Media and Entertainment Industry Solutions for Cognizant. As we all know, Cognizant helps companies modernize techn...

15 Joulu 20229min

Televisionation: Director and Writer, Sheldon Epps, on His New Book and His New Project for BET+

Televisionation: Director and Writer, Sheldon Epps, on His New Book and His New Project for BET+

November 29, 2022ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features writer and director, S...

15 Joulu 202232min

Talk Back to Television: Next Media Partners’ Gerard Kunkel on the Metaverse

Talk Back to Television: Next Media Partners’ Gerard Kunkel on the Metaverse

December 1, 2022Talk Back To Television welcomes Gerard Kunkel, Founder and Managing Partner of Next Media Partners, LLC. Gerard appears IRL (In Real Life) to continue the conversation we started with...

15 Joulu 20227min

Suosittua kategoriassa Politiikka ja uutiset

uutiscast
aikalisa
politiikan-puskaradio
rss-ootsa-kuullut-tasta
ootsa-kuullut-tasta-2
rss-vaalirankkurit-podcast
rss-podme-livebox
otetaan-yhdet
tervo-halme
et-sa-noin-voi-sanoo-esittaa
rss-asiastudio
the-ulkopolitist
rss-ulkopoditiikkaa
rss-pinnalla
rss-kaikki-uusiksi
rss-vain-talouselamaa