Ep. 2145 The influencer marketing playbook | wine2wine Business Forum 2023

Ep. 2145 The influencer marketing playbook | wine2wine Business Forum 2023

Welcome to Episode 2145, where we present a session recording from the wine2wine Business Forum 2023. Today’s episode is entitled “The influencer marketing playbook: how to successfully navigate the Ins and Outs of influencer marketing” and is led by Amanda McCrossin and Kristen Reitzell. Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and is pleased to present this series of market-focus sessions, recorded in Verona in November 2023. wine2wine Business Forum is an international wine business event held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: The influencer marketing industry is booming, and the global sector is expected to grow from $6.0 billion in 2020 to $24.1 billion by 2025. The wine industry is finally seeing influencers as viable business partners to help tap new audiences, improve brand visibility, boost engagement, create content, and even drive sales. Yet, there is still no established playbook for how wineries can master their influencer strategy. This session will break down the key ways wineries can use to discover, entice, and partner with influencers as part of their marketing and PR strategy. Learn the best practices for working with influencers, what influencers are looking for in a partner, ways you can work with influencers to capture compelling content, and how wineries can measure success with proven ROI. About the hosts: Kristen Reitzell is a communications executive with nearly 20 years of experience. As Senior Vice President of Communications & Digital Marketing at Jackson Family Wines, Kristen manages all aspects of the company’s communications strategy, overseeing corporate and family communications, as well as PR and digital marketing across the company’s global portfolio of wineries in California, Oregon, Washington, Canada, England, France, Italy, Australia, Chile, and South Africa. In her 10 years with the company, Kristen has overseen strategic communications for numerous product launches and estate openings. She has spearheaded brand partnerships and led international PR campaigns that have helped expand the global footprint of the company’s wineries. Amanda McCrossin is a certified sommelier, wine personality, and TikTok / Instagram / YouTube creator. As the former Sommelier & Wine Director at PRESS Restaurant in Napa Valley, Amanda worked with the world’s largest, deepest restaurant collection of all Napa Valley wines in the world. During her time the wine program thrived, garnering nominations, accolades, and awards from nearly every major publication and outlet in food, wine, and hospitality. She has been featured by Food & Wine Magazine, Food Network, San Francisco Chronicle, on the cover of SOMM Journal and most recently by Wine Enthusiast who named her a Wine Star nominee for ‘Sommelier of the Year.’ Find more about wine2wine Business Forum at: https://www.vinitaly.com/forum/wine2wine-business-forum/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 87 Monty Waldin interviews Antonio Michael Zaccheo (Carpineto Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 87 Monty Waldin interviews Antonio Michael Zaccheo (Carpineto Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Antonio Michael Zaccheo of Carpineto Wines in Tuscany. Monty’s guest talks about how Carpineto Wines came to be, that is, from the joint efforts of two families: the Zaccheo family from Puglia and the Sacchet family from Veneto. Carpineto’s founders came from opposite parts of Italy and met half-way in Tuscany, united by their love of Tuscany and Sangiovese. Antonio Michael Zaccheo talks about Tuscan wines, global markets, and… the ironic sobriquet “pulci in culo” for a local grape variety! Tune in to find out more!

6 Maalis 201813min

Ep. 86 Monty Waldin interviews Alison Napjus (Wine Spectator) | Monty Waldin's Let's Talk Wine Biz

Ep. 86 Monty Waldin interviews Alison Napjus (Wine Spectator) | Monty Waldin's Let's Talk Wine Biz

In episode 86 Monty Waldin meets Alison Napjus, Senior Editor at Wine Spectator, the leading American magazine about wine and wine culture. Alison is one of the experts at Wine Spectator who selects the 100 Italian wine producers for Vinitaly’s opening gala, OperaWine (goo.gl/jcB6eN). In this interview, Alison tells Monty about her career and daily work in the magazine, her personal connection with Italy and her passion for Italian wine. Alison explains Wine Spectator’s rigorous blind tasting methodology and talks about wine tasting and the future of wine journalism.

5 Maalis 201814min

Ep. 85 Monty Waldin interviews Mateja Gravner (Gravner Winery) | Discover Italian Regions: Friuli Venezia-Giulia

Ep. 85 Monty Waldin interviews Mateja Gravner (Gravner Winery) | Discover Italian Regions: Friuli Venezia-Giulia

In this episode Monty Waldin interviews Mateja Gravner who works in the family winery “Gravner” in Oslavia in Friuli Venezia Giulia on the border with Slovenia. Mateja’s father, Josko Gravner is an iconic producer who created the paradigm for so-called “orange wines”—his famous Ribolla wine being made from Ribolla Gialla native grapes. Mateja tells Monty about his father Josko’s innovation in wine-making that includes skin contact and fermentation in amphoras coming from Georgia. Tune in to discover the history of the Slovenian-speaking Gravner family that intersects also with major events in the history of Italy and its contested north-east borders.

27 Helmi 201819min

Ep. 84 Monty Waldin interviews Adam Teeter (Vine Pair) | Monty Waldin's Let's Talk Wine Biz

Ep. 84 Monty Waldin interviews Adam Teeter (Vine Pair) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin meets Adam Teeter, CEO of Vine Pair, the influential American publication for millennials in the wine, beer, and spirits sector. Adam tells Monty about his initial forays in the wine world, when he used to organize concerts in an Italian restaurant in New York “pairing” alternative rock bands with wines. Adam talks about his publication, Vine Pair, and about strategies for communicating wine to millennials.

26 Helmi 201820min

Ep. 82 (ITALIAN) Monty Waldin interviews Riccardo Cotarella (Falesco Winery) | Italian Wine Coops

Ep. 82 (ITALIAN) Monty Waldin interviews Riccardo Cotarella (Falesco Winery) | Italian Wine Coops

In this Italian-language bonus-track in our Italian Wine Coop Series, Monty Waldin meets Riccardo Cotarella, oenologist and winemaker in the family winery Falesco near Orvieto. Monty and Riccardo discuss current trends in Italian viticulture, biodiversity, climate change, zonation, and present some comparative reflections on French viticulture and wine business. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

20 Helmi 20187min

Ep. 83 (ITALIAN) Monty Waldin interviews Elenora Rossi (Cantina di Carpi e Sorbara) | Italian Wine Coops

Ep. 83 (ITALIAN) Monty Waldin interviews Elenora Rossi (Cantina di Carpi e Sorbara) | Italian Wine Coops

In this Italian-language bonus-track in the Italian Wine Coop Series, Monty Waldin meets Eleonora Rossi, export manager at the Cantina di Carpi e Sorbara. Elenora tells Monty about the Lambrusco di Sorbara’s high acidity which goes well with Emilia Romagna’s strong dishes like gnocco fritto. Tune in also to find out more about the “grape love story” between Lambrusco Salamino and Lambrusco di Sorbara which are cultivated together side by side as the Sorbara variety needs the Salamino one for pollination. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

20 Helmi 20186min

Ep. 79 Monty Waldin interviews Enrico Zanoni (CAVIT) | Italian Wine Coops

Ep. 79 Monty Waldin interviews Enrico Zanoni (CAVIT) | Italian Wine Coops

In this episode Monty Waldin talks to Enrico Zanoni, General Director at Cavit, one of the Italian most important wine coops located in the Trentino-Alto Adige region. Monty and Enrico discuss the role of the coops nationally and globally, with specific reference to the Chinese market. Enrico also talks about the famous Pinot Grigio and illustrates in detail its potential and differences with Prosecco. Join Monty and his guest for a cin cin and some storytelling from the Italian wine coop scene. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

17 Helmi 201821min

Ep. 81 Monty Waldin interviews Federico Gordini (Lievita Agency) | Italian Wine Coops

Ep. 81 Monty Waldin interviews Federico Gordini (Lievita Agency) | Italian Wine Coops

In this episode Monty Waldin interviews Federico Gordini, owner of Lievita Agency, one of the organizers of the ViVite event in Milan where the Italian Wine Coops series was recorded. Federico presents an overview of the wine cooperatives in Italy, their role in viticulture and in the marketing of Italian wines in Italy and abroad. Tune in also for some broader reflections on the role of cooperatives more generally. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

14 Helmi 201810min

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