Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns
My First Million2 Marras 2024

Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns

Episode 644: Shaan Puri ( https://x.com/ShaanVP ) talks to author and political campaign expert Sasha Issenberg ( https://x.com/sissenberg ) about the marketing machine behind presidential elections. — Show Notes: (0:00) The malarky factory and The Harm Index (18:55) Trump's 2016 playbook (28:18)Kamala's viral clip factory (32:35) Who’s running a better 2024 campaign? (35:04) What is Elon's role in Trump's campaign (38:31) The lopsided downside of doorknocks (42:25) Deepfakes and new tools in campaigning (45:58) "The podcast election" (50:00) The new playbook for winning in the age of meme wars (54:15) Most mis-priced opportunity in elections — Links: • Sasha Issenberg - https://www.sashaissenberg.com/ • The Victory Lap - https://www.amazon.com/Victory-Lab-Science-Winning-Campaigns/dp/0307954803 • The Lie Detectives - https://www.amazon.com/Lie-Detectives-Playbook-Elections-Disinformation/dp/B0CFN6WM3Y — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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#175 - Brainstorming Million Dollar Ideas with Elaine Zelby

#175 - Brainstorming Million Dollar Ideas with Elaine Zelby

Shaan (@ShaanVP) and Sam (@TheSamParr) are joined by Elaine Zelby (@ezelby) for this brainstorm. Elaine brings the heat with ideas for starting a Saas bundle company (Sam says this is easily a $10m business), creating the "adult manual", the SNOO for adults, subscription running shoes, and a bunch of alternative health business ideas. Not only do they bring ideas, but they also break down how to pull off these businesses. --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: * (1:35) Introducing Elaine Zelby and Signal Fire * (8:31) Shaan's first unicorn! * (14:15) How Signal Fire finds deals * (25:35) Investing in an Elon Musk idea * (33:12) Startup SaaS bundle is a $10m idea * (41:10) Creating the "adult manual"? * (49:55) The SNOO for adult * (53:25) Subscription running shoes * (56:45) Brainstorming alternative health ideas

26 Huhti 20211h 15min

#174 with Andrew Wilkinson - How to Network with Billionaires, Andrew and Sam's Recent Investments, & A Better Investor Than Buffett

#174 with Andrew Wilkinson - How to Network with Billionaires, Andrew and Sam's Recent Investments, & A Better Investor Than Buffett

Sam (@theSamParr) is joined by Andrew (@awilkinson) to catch up. They spend the first half of the episode talking about the investments they've each made in 2021. Andrew then dives into a more obscure investment he made: a bakery! He explains it's more for fun than profit. Andrew also drops some great hacks: how he saves time on email and how he networks with billionaires. --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: * (4:24) The entrepreneur lifestyle and the stress that comes with it * (12:45) Sam and Andrew talk about their recent investments * (45:20) Andrew bought a bakery. Here's what he's doing with it * (53:10) How to make your hometown cool * (55:52) Henry Singleton: better than Warren Buffett * (1:02:28) Andrew's email hack and how he donates * (1:11:25) Why Andrew is the king of networking

23 Huhti 20211h 31min

#173 - How Beachbody Makes Money, 75 Hard Explained, & Brainstorming "HackerNews for X"

#173 - How Beachbody Makes Money, 75 Hard Explained, & Brainstorming "HackerNews for X"

Shaan (@ShaanVP) and Sam (@TheSamParr) dive deep into 75 Hard: what it is, who's behind it, and why it's so successful. From there they talk about a similar business: Beachbody. Beachbody does over $1B in sales, but the way they generate their profits will surprise you. The guys also brainstorm on "HackerNews for X" ideas and how to pull them off. Towards the end, Sam challenges Shaan on why he's running so many businesses and not focusing on just one. --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: * (2:00) Talking pod growth * (8:20) Shaan's funny story from college * (13:12) "HackerNews for X" * (30:12) What is 75 Hard? * (35:30) How Beachbody became a $1B behemoth * (52:04) Sam challenges Shaan on doing many businesses instead of focusing

21 Huhti 20211h 1min

#172 - Indie Businesses Making Millions, Advice to Young Entrepreneurs & How to Grow a Podcast

#172 - Indie Businesses Making Millions, Advice to Young Entrepreneurs & How to Grow a Podcast

We start this one off with a little "Inside MFM" from Shaan (@ShaanVP) and Sam (@TheSamParr) as they discuss growing the pod and how they are going to do it. Then they break down the big news of the week: the Coinbase IPO. They talk about Coinbase's humble origins on HackerNews and how most big businesses have these same origins. It's often hard to see the big picture in the early days. They also talk about their own early days and give advice to young entrepreneurs. The second half of the pod turns into a brainstorm. They brainstorm around indie businesses like Microacquire and Photopea and how to build similar businesses. Finally, we end it by discussing the opportunities around "Affirm for X". --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: * (0:24) Growing the podcast: how we're going to do it * (9:02) The guys break down the Coinbase IPO * (20:25) Big businesses are often not apparent at the beginning * (25:26) Advice for young entrepreneurs * (33:55) Microacquire dissected * (40:55) An indie project making million * (52:17) Brainstorm "Affirm for X"

19 Huhti 20211h 8min

#171 - How to Generate Millions from Paid Events (Bootstrapped)

#171 - How to Generate Millions from Paid Events (Bootstrapped)

Shaan (@ShaanVP) and Sam (@TheSamParr) break down the events business step-by-step. Sam explains how he grew HustleCon from nothing into a powerhouse. Sam shares numbers and the techniques he used to generate sales and keep costs low. It's a masterclass on how to run an events business. The guys also discuss the "Billie of the Week" Sam Bankman-Fried, and how he became a billionaire at 29 from crypto. At the end, they brainstorm on the idea of "accountability coaching for X". --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: * (1:20) The amazing story of how Sam Bankman-Fried made his fortune by the age of 29 * (14:01) How a gambler beat Vegas and a kid took over the internet * (22:27) Sam explains how to run and scale a profitable event step-by-step * (47:07) Brainstorming on "accountability coaching for X"

16 Huhti 20211h 5min

#170 with Jake Paul - Why Jake Paul Thinks He's Worth Billions

#170 with Jake Paul - Why Jake Paul Thinks He's Worth Billions

Shaan (@ShaanVP) and Sam (@TheSamParr) are joined by Jake Paul (@JakePaul) and Geoffrey Woo (@geoffreywoo). The guys talk about Jake's upcoming fight with Ben Askren and a friendly wager Sam placed. We dive into business with Jake giving his take on the creator economy, why he's worth billions to the big platforms, and how Bitclout can play a role in all of it. He thinks he can be the next Jay-Z or Dr. Dre, bridging an entertainment career with a successful business one. He's already had a hit with Fanjoy, which he breaks down for us. Jake also talks about his investment philosophy, some of the companies he's investing in, and the areas he's most interested in at the moment. --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: * (2:32) Jake talks about his upcoming fight with Ben Askren * (7:29) Jake and Geoff talk about his new fund and his investing philosophy * (20:14) The business opportunities Jake's most interested in * (30:41) The guys give their takes on Bitclout and the creator economy * (40:05) Brainstorming with Jake * (1:05:08) The guys debrief after the Jake Paul podcast

14 Huhti 20211h 19min

#169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett

#169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett

Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ Support the pod by spreading the word, become a referrer here: refer.fm/million --------- --------- Sam Parr (@TheSamParr) and Andrew Wilkinson (@awilkinson) discuss: * (5:35) Bradley Jacobs: the man who's built 5, billion dollar companies * (28:28) Dan Gilbert: how he started with nothing, built Quicken Loans and eventually, an empire * (41:30) What talking to Warren Buffett is like * (1:00:07) How Andrew lost $10m --------- --------- Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas.

9 Huhti 20211h 13min

#168 - How to Reverse Engineer Businesses, The Indonesian King of Coal & the Story of Adida‪s‬

#168 - How to Reverse Engineer Businesses, The Indonesian King of Coal & the Story of Adida‪s‬

Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ Support the pod by spreading the word, become a referrer here: refer.fm/million --------- --------- Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) discuss: * (2:07) Jake Paul, Bill Clinton, the Pope and a Prince * (13:30) TurnedYellow and the IP licensing business * (22:42) Cronyism and the Indonesian King of Coal * (33:48) "Business is the Art of Copying" * (47:53) Are robo-pets the future? * (53:33) The amazing story of the founding of Adidas --------- --------- Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas.

7 Huhti 20211h 4min

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