Sales & Marketing: How to Sell Your Science Without Selling Out
In this episode of Talk Life Science Marketing Analysis, host Laura Browne is joined by her friend and colleague Jeff Kiplinger of Selling Science, member of Capital Region Chamber and author of the A...
12 Tammi 202432min
Driving Sales with Analytical Instrumentation Marketing: The Importance of Alignment Around a Single Mission
On the latest episode of the Talk Life Sciences Marketing Analysis podcast, host Laura Browne is joined by Jeff Zonderman, the senior vice president of Bruker Applied Mass Spectrometry. Laura and Jeff...
12 Loka 202330min
Cracking the Code: Uniting Sales & Marketing Teams in the World of Science with Data-Driven Strategies
In the latest episode of the Talk Life Sciences podcast, host Laura Browne is joined by Andy Bertera, the Executive Director of Marketing and Sales at New England BioLabs. The long-ranging conversatio...
25 Touko 202336min
How To Get More Budget For Life Science Marketing: Using Marketing ROI To Your Advantage
The Talk Life Sciences podcast is back. This time, host Laura Browne is joined by Hrissi Samartzidou of Thermo Fisher. Together, they’ll discuss the ins and outs of modern marketing, breaking down Hri...
8 Maalis 202333min
Using Data to Positively Affect a Customer’s Life. Data-Driven Marketing Lessons From Malvern Panalytical
Dr. Paul Kippax of Malvern Panalytical joins the Talk Life Science podcast for a wide-ranging discussion in our all-new episode. Dr. Kippax helps us talk through everything from the basic functions an...
5 Elo 202232min
Life Science Marketing Can Be A Science
We are thrilled to be back with a brand-new episode of the Talk Life Science Marketing Analysis podcast, and even more thrilled to feature my good friend Michael Allen, VP of Marketing at Metrohm, as ...
24 Helmi 202234min
Failure Is A Temporary Stop On The Road To Success
The latest episode of our podcast ‘Talk Life Science Marketing Analysis’ is available for download. This episode was recorded just prior to the Coronavirus outbreak and discusses topics that have beco...
27 Maalis 202039min
