How do you convince the leadership to invest in content marketing?

How do you convince the leadership to invest in content marketing?

In this week's episode of InTransition, we interview Karl Herger, Digital Marketing Specialist for the City of Sydney. Karl is responsible for implementing the City of Sydney’s digital marketing strategy, including its content strategy, social media, website builds, app development, analytics, online advertising and email marketing. Karl has been with the City of Sydney for over four years now.

Karl previously worked for the Australian Broadcasting Corporation as a Digital Marketing Specialist. He launched and managed the ABC Facebook page, growing it from 2,000 to 40,000+ likes through content strategy and advertising. Karl has over eight year’s digital marketing experience.

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EP#193: Building KPIs leaders can trust with Stacey Barr

EP#193: Building KPIs leaders can trust with Stacey Barr

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EP#192: When AI moves faster than truth — with Sree Srinivasan

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EP#191: Storytelling for trust in the AI era

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EP#189: The “So What” Problem — Turning Numbers into Insight (and Action)

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EP#188: Revisiting 'Leading Quietly: The power of introverts at work'

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As we step into 2026, now's the time to ensure everyone's voice is heard.In this episode of GovComms, we revisit host David Pembroke's conversation with Richard Etienne: internal communications expert...

20 Tammi 37min

EP#187: Leading Through Uncertainty

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In an era of constant disruption, government communicators are being asked to lead without all the answers.In this episode of GovComms, David Pembroke is joined by leadership experts Dr Marianne Broad...

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EP#186: Stop talking, start listening — the secret to better government communication

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18 Marras 202546min

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