GovComms: The Future of Government Communication16 Syys 2019

EP#42: Communicating federal budgets and managing unexpected challenges, with Shannon Kenna

Shannon Kenna is an experienced communications professional, specialising in strategic communications for the public sector. She joined the Treasury in 2015 to manage a major government advertising campaign and has since managed the delivery of five federal budgets.

As Division Head of Communications and Parliamentary, she manages a broad program of work, including oversight of a full suite of communication functions. These include media relations, social media, stakeholder engagement, corporate communications, speechwriting, graphic design, publications and web management. Shannon is also responsible for all ministerial and parliamentary business for Treasury.

Since beginning her public sector career at the Department of Immigration in 1994, Shannon’s career has included diverse roles in communication and program management. Shannon has also worked in the private sector in Australia and the United Kingdom.

Shannon holds a Bachelor of Communication (Public Relations) degree, majoring in Management, from the University of Canberra.

Discussed in this episode:

Using internal face-to-face discussions to approach key message building
The Intergenerational Report, featuring Dr Karl
Factoring risk into campaigns and handling unexpected setbacks
How technology is impacting the demand for tailored content
The duties, timelines and challenges of communicating a federal budget (five times)
The efficacy of a whole-of-government communications approach

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EP#191: Storytelling for trust in the AI era

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EP#190: Act to Decide — Why Governments Need to Act on AI Now

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Governments are full of data, but it’s insight that drives real change.In this episode of GovComms, David Pembroke joins Garrett Tyler-Parker, Director of Analysis and Insights at Tourism Research Aus...

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EP#188: Revisiting 'Leading Quietly: The power of introverts at work'

As we step into 2026, now's the time to ensure everyone's voice is heard.In this episode of GovComms, we revisit host David Pembroke's conversation with Richard Etienne: internal communications expert...

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EP#187: Leading Through Uncertainty

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EP#186: Stop talking, start listening — the secret to better government communication

What if better communication starts with listening, not telling?In this episode of GovComms, host David Pembroke speaks with Natasha Plowman: a communications strategist, advisor, and founder of Spinn...

18 Marras 202546min