EP#43: Building a digital footprint, with Brenda Duran

EP#43: Building a digital footprint, with Brenda Duran

Brenda is an established communications professional for the U.S public sector. Prior to her role with the Los Angeles County, she held several positions throughout journalism, media, and communications domains.

Brenda graduated from the University of Southern California with a Bachelor of Arts (Journalism). She later worked as a staff reporter and writer for major U.S news and journalism organisations including:

  • The Southern California News Group
  • US Weekly; and
  • The North County Times.

Later in her career, Brenda served as the Senior Associate Editor for MPA Media and went on to become the Head of Communications for the Los Angeles County Registrar-Recorder. Brenda has also garnered several prestigious communications awards throughout her career. These include the FOLIO Award for feature writing, the North American ‘Excellence in Communications’ Award, and multiple accolades for her work in public relations and public affairs.

Discussed in this episode:

  • Why communicators need a love for people and storytelling
  • Brenda’s process for simplifying complex information
  • The latest digital insights: going mobile
  • Making post-campaign data a bigger part of pre-campaign decisions
  • Governments going social: the power of social media
  • Brenda’s advice for government communicators
  • Learning to use modern citizen engagement techniques

Hosted on Acast. See acast.com/privacy for more information.

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EP#193: Building KPIs leaders can trust with Stacey Barr

EP#193: Building KPIs leaders can trust with Stacey Barr

Measurement should make our work clearer, not harder. Host David Pembroke is joined by Stacey Barr, a specialist in organisational performance, measurement and evidence-based leadership, to unpack why...

3 Heinä 58min

EP#192: When AI moves faster than truth — with Sree Srinivasan

EP#192: When AI moves faster than truth — with Sree Srinivasan

When technology speeds up, trust and truth are put under pressure. Host David Pembroke is joined by Sree Srinivasan, who reflects on what he learnt broadcasting daily from New York during the early da...

28 Touko 47min

EP#191: Storytelling for trust in the AI era

EP#191: Storytelling for trust in the AI era

Government comms has shifted from crafting messages to shaping meaning in a fast-moving digital world. Host David Pembroke is joined by Brenda Duran, director of external affairs at LA County’s Justic...

1 Touko 1h

EP#190: Act to Decide — Why Governments Need to Act on AI Now

EP#190: Act to Decide — Why Governments Need to Act on AI Now

Governments cannot afford to keep talking about AI as a future challenge when citizens are already expecting better, faster, and more human-centred services. In this episode of GovComms, David Pembrok...

2 Huhti 44min

EP#189: The “So What” Problem — Turning Numbers into Insight (and Action)

EP#189: The “So What” Problem — Turning Numbers into Insight (and Action)

Governments are full of data, but it’s insight that drives real change.In this episode of GovComms, David Pembroke joins Garrett Tyler-Parker, Director of Analysis and Insights at Tourism Research Aus...

13 Helmi 58min

EP#188: Revisiting 'Leading Quietly: The power of introverts at work'

EP#188: Revisiting 'Leading Quietly: The power of introverts at work'

As we step into 2026, now's the time to ensure everyone's voice is heard.In this episode of GovComms, we revisit host David Pembroke's conversation with Richard Etienne: internal communications expert...

20 Tammi 37min

EP#187: Leading Through Uncertainty

EP#187: Leading Through Uncertainty

In an era of constant disruption, government communicators are being asked to lead without all the answers.In this episode of GovComms, David Pembroke is joined by leadership experts Dr Marianne Broad...

16 Joulu 202559min

EP#186: Stop talking, start listening — the secret to better government communication

EP#186: Stop talking, start listening — the secret to better government communication

What if better communication starts with listening, not telling?In this episode of GovComms, host David Pembroke speaks with Natasha Plowman: a communications strategist, advisor, and founder of Spinn...

18 Marras 202546min

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